rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Advances in Luxury Brand Management
  name:
    name part: Kapferer, Jean-Noël.
    role:
      role term: editor.
  name:
    name part: Kernstock, Joachim.
    role:
      role term: editor.
  name:
    name part: Brexendorf, Tim Oliver.
    role:
      role term: editor.
  name:
    name part: Powell, Shaun M.
    role:
      role term: editor.
  name:
    name part: SpringerLink (Online service)
  type of resource: text
  origin info:
    place:
      place term: gw
    date issued: 2017
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: electronic
    form: electronic resource
    reformatting quality: access
    form: remote
    extent: X, 256 p. 15 illus. online resource.
  abstract: Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique characteristics of luxury brand management. Covering the segmentation of luxury consumers worldwide, the specificity of luxury management, the role of sustainability for luxury brands and major insights from a customer point of view, Advances in Luxury Brand Management is essential reading for upper level students as well as scholars and discerning practitioners.
  note: edited by Jean-Noël Kapferer, Joachim Kernstock, Tim Oliver Brexendorf, Shaun M. Powell.
  subject:
    topic: Business
  subject:
    topic: Market research
  subject:
    topic: Customer relations
    topic: Management
  subject:
    topic: Business and Management
  subject:
    topic: Branding
  subject:
    topic: Consumer Behavior
  subject:
    topic: Market Research/Competitive Intelligence
  subject:
    topic: Customer Relationship Management
  related item:
    title info:
      title: Springer eBooks
  related item:
    title info:
      title: Journal of Brand Management: Advanced Collections
  identifier: 9783319511276
  identifier: http://dx.doi.org/10.1007/978-3-319-51127-6
  record info:
    record creation date: 170921
    record change date: 20170921134725.0
    record identifier: 978-3-319-51127-6