rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Cross Cultural Issues in Consumer Science and Consumer Psychology
    sub title: Current Perspectives and Future Directions
  name:
    name part: van Herk, Hester.
    role:
      role term: editor.
  name:
    name part: Torelli, Carlos J.
    role:
      role term: editor.
  name:
    name part: SpringerLink (Online service)
  type of resource: text
  origin info:
    place:
      place term: gw
    date issued: 2017
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: electronic
    form: electronic resource
    reformatting quality: access
    form: remote
    extent: VI, 218 p. 13 illus. online resource.
  abstract: This integrative volume identifies and defines cross-cultural issues in consumer psychology and consumer science as the world becomes an increasingly global marketplace. An international panel of experts analyzes current trends in consumer behavior across diverse countries worldwide and across cultural groups within countries, depicting commonly-used cross-cultural frameworks and research methods. Beginning with conceptualizing and quantifying culture at the national level, the volume then moves to individual levels of analysis of consumer decision-making, examining consumer data as they affect business decisions in marketing products internationally. The resulting work synthesizes the consumer science, international business, and consumer psychology literatures for a deeper understanding of all three disciplines and pathways to future research as cultures interact and tastes evolve. Among the topics covered: Culture as a driver of individual and national consumer behavior. Consumer culture-based attitudes toward buying foreign versus domestic products. Country-of-origin effects: consumer perceptions of international products. The roles of cultural influences in product branding. Cultural aspects of consumer-brand relationships. Consumer behavior in the emerging marketplace of subsistence countries. This attention to both national detail and individual nuance makes Cross-Cultural Issues in Consumer Science and Consumer Psychology an instructive and highly useful reference for scholars and students in consumer psychology, cross-cultural psychology, marketing, international business, as well as professionals in these areas.
  table of contents: 1. 1. Advancing our Understanding of Cross-cultural Issues in Consumer Science and Consumer Psychology Hester van Herk & Carlos J. Torelli -- 2. Culture at the Country Level Robbert Maseland & André van Hoorn -- 3. Putting the Pieces Together: Culture and the Person Nancy Wong & Julie Anne Lee -- 4. Culture and Consumer Behavior Carlos J. Torelli, María A. Rodas, & Pascale Lahoud -- 5. Is it culture? A pragmatic approach to cross-cultural analysis Hester van Herk & Ype H. Poortinga -- 6. Positive and negative sentiments towards other nations Petra Riefler -- 7. Country-of-Origin Effects Katharina Zeugner-Roth -- 8. Culture and Branding Zeynep Gürhan-Canli, Ceren Hayran, & Gülen Sarial-Abi -- 9. Subsistence Marketplaces at the Confluence of Culture, Poverty and Low Literacy: Materially Poor Bu t Relationally Rich Madhubalan Viswanathan -- 10. Methodological issues in cross-cultural research Hans Baumgartner & Bert Weijters -- 11. Multi-level cultural issues Hester van Herk & Ronald Fischer. .
  note: edited by Hester van Herk, Carlos J. Torelli.
  subject:
    topic: Psychology
  subject:
    topic: International business enterprises
  subject:
    topic: Personality
  subject:
    topic: Social psychology
  subject:
    topic: Cross-cultural psychology
  subject:
    topic: Psychology
  subject:
    topic: Cross Cultural Psychology
  subject:
    topic: Industrial and Organizational Psychology
  subject:
    topic: International Business
  subject:
    topic: Personality and Social Psychology
  classification: BF1-990
  classification: 155.8
  related item:
    title info:
      title: Springer eBooks
  identifier: 9783319650913
  identifier: http://dx.doi.org/10.1007/978-3-319-65091-3
  record info:
    record creation date: 171017
    record change date: 20171209141853.0
    record identifier: 978-3-319-65091-3