rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Marketing Transformation: Marketing Practice in an Ever Changing World
    sub title: Proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC)
  name:
    name part: Rossi, Patricia.
    role:
      role term: editor.
    role:
      role term: edt
    role:
      role term: http://id.loc.gov/vocabulary/relators/edt
  name:
    name part: Krey, Nina.
    role:
      role term: editor.
    role:
      role term: edt
    role:
      role term: http://id.loc.gov/vocabulary/relators/edt
  name:
    name part: SpringerLink (Online service)
  type of resource: text
  origin info:
    place:
      place term: gw
    date issued: 2018
    edition: 1st ed. 2018.
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: electronic
    form: electronic resource
    reformatting quality: access
    form: remote
    extent: XXXI, 322 p. 12 illus., 10 illus. in color. online resource.
  abstract: This proceedings volume examines transformation in marketing to better understand current and future standing of the marketing field. From whether there is a need for transformation in our field; what methodological transformations are necessary; historical looks at how the field has transformed and continues to transform; how learning institutes are transforming and how marketing theory, practice, consumption practices and people are transforming as the world continues to change. It is by understanding these changes and transformations that marketers have a better knowledge of the discipline. Featuring the full proceedings from the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC) held in Christchurch, New Zealand, this book contains research from scholars and practitioners from around the globe analyzing the need and drivers of transformation in marketing. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
  table of contents: Chapter 1: Investigation of the donation attitude-behaviour gap to celebrity-endorsed charitable campaigns: An Abstract -- Chapter 2: Developing and Validating Internet Compulsive Buying Tendency Measurement Scales -- Chapter 3: Food Waste and Reverse Supply Chains: Implications for Teaching Sustainability Awareness in Business Schools: An Abstract -- Chapter 4: Understanding the Impact of Return Policy Leniency on Consumer Purchase, Repurchase and Return Intentions: A Comparison Between Online and Offline Contexts: An Abstract -- Chapter 5: Town Hall Meeting with International Journal Reviewers: Insights and Understanding Why Manuscripts Fail the Review Process: An Abstract -- Chapter 6: Personal Value Characteristics as Representative of Destination Values: An Abstract -- Chapter 7: An Abstract: Can Product Typicality Enhance Consumers' Attitudes Toward Goods From Economically Hostile Countries? -- Chapter 8: Is it a Matter of Tempo? Music Tempo Effects on Food's Purchase Intentions and Perceived Taste: An Abstract -- Chapter 9: Content Analysis in Marketing Strategy: Applications of Hart's Theory of Word Choice and Verbal Tone: An Abstract -- Chapter 10: Green Logistic Competency: A Resource Hierarchy View of Supply Chain Sustainability -- Chapter 11: Is Using Ornaments Still a Crime? Package Design Complexity and Brand Perception with Application to Champagne Labels: An Abstract -- Chapter 12: EEG and Eyetracking in Attention Paid to Charity Advertising: An Abstract -- Chapter 13: Apps to Eat by: The Relationship Between Product Involvement and On-Demand Food Consumption Among Millennials: An Abstract -- Chapter 14: Marketing Brexit: Young Voter Opinion, Engagement and Future Intention in the context of the EU Referendum: An Abstract -- Chapter 15: Implementing an Inaugural Sustainability Reporting Process: An Abstract -- Chapter 16: Lessons from a Sponsored Social Marketing Pro-Environmental Campaign: An Abstract -- Chapter 17: An Investigation of Offline/Onlin…
  table of contents: An Abstract -- Chapter 60: Researching the Ever Changing World: Reflections on Big Data and Questions for Researchers in Marketing: An Abstract -- Chapter 61: Towards a Better Understanding of Customer Empowerment Practices Effectiveness: A Qualitative Study: An Abstract -- Chapter 62: The Transformation of Global Brands: An abstract -- Chapter 63: An Exploration of Brand Experience Development and Management -- Chapter 64: THE IMPORTANCE OF VALUES FOR BRAND PURCHASE: A MANAGERIAL CONTRIBUTION (ABSTRACT) -- Chapter 65: Examining Service Provider Response to Guilty Customers: An Abstract -- Chapter 66: The Innovation Canvas: An Experiential Tool to Stimulate Customer Discovery: An Abstract -- Chapter 67: Felt Bad After Goodbye: Do Purchasing Agent's Emotions Affect Customer Switch Back?: An Abstract -- Chapter 68: The Relationship of Website Environments and Individual Creativity of Users in Crowdsourcing: An Abstract -- Chapter 69: The Effect of Creativity and Prior Entries on Feedback Activity and Comment Valence in Idea Generation Platforms: An Abstract -- Chapter 70: Taste Perception and Creativity: An Abstract -- Chapter 71: When Visceral Cues in Advertising Cause Withdrawal: Identifying a Boomerang Effect under Conditions of High Involvement: An Abstract: Chapter 72: Identity Marketing: The Moderating Effect of Self Construal and Product Category on Consumer Agency: An Abstract -- Chapter 73: Empowerment in Marketing: Synthesis, Critical Review, and Agenda for Future Research: An Abstract -- Chapter 74: How Makeup Rituals Transform Makeup Wearers and Their Romantic Interests -- Chapter 75: The Influence of Well-Being on Consumers' Future Discounting Practices in the South African White Goods Industry: An Abstract -- Chapter 76: An Abstract: Should We Hope About Climate Change? The Power of Hope for Engaging in Pro-Environmental Behaviors -- Chapter 77: Feeling Guilty to Buy Online? Exploring Consumers' Perceived Negative Effects of E-Commerce on Society: An Abs…
  note: edited by Patricia Rossi, Nina Krey.
  subject:
    topic: Motivation research (Marketing)
  subject:
    topic: Market research
  subject:
    topic: Internet marketing
  subject:
    topic: Consumer Behavior
  subject:
    topic: Market Research/Competitive Intelligence
  subject:
    topic: Online Marketing/Social Media
  classification: HF5415.34
  classification: 658.8342
  related item:
    title info:
      title: Springer eBooks
  related item:
    title info:
      title: Developments in Marketing Science: Proceedings of the Academy of Marketing Science
  identifier: 9783319687506
  identifier: https://doi.org/10.1007/978-3-319-68750-6
  record info:
    record creation date: 171117
    record change date: 20190703211733.0
    record identifier: 978-3-319-68750-6