rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Designing Luxury Brands
    sub title: The Science of Pleasing Customers' Senses
  name:
    name part: Derval, Diana.
    role:
      role term: creator
    role:
      role term: author.
    role:
      role term: aut
    role:
      role term: http://id.loc.gov/vocabulary/relators/aut
  name:
    name part: SpringerLink (Online service)
  type of resource: text
  origin info:
    place:
      place term: gw
    date issued: 2018
    edition: 1st ed. 2018.
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: electronic
    form: electronic resource
    reformatting quality: access
    form: remote
    extent: XXII, 170 p. 57 illus., 54 illus. in color. online resource.
  abstract: This book shows how to build successful luxury brands using the power of sensory science and neuro-physiology. The author introduces - based on inspiring business cases like Tesla, Louis Vuitton, Chanel, Hermès, Moncler, Louboutin, or Sofitel in industries such as Fashion, Automotive or Leisure - groundbreaking scientific methods - like the Derval Color Test® taken by over 10 million people - to predict luxury shoppers' preferences and purchasing patterns and illustrates common and unique features of successful luxury brands. Through various practical examples and experiments, readers will be able to build, revamp, or expand luxury brands and look at luxury from a new angle. I myself often question the sustainability of luxury marketing, because I often fail to find the scientific explanation of many happenings of the world of luxury. This sometimes frustrates me. However, Professor Derval gives me faith in the luxury industry because she brings to the table scientific tools and approaches to creating, developing, and revamping luxury brands. I've had the pleasure to read one of her previous books "The Right Sensory Mix", and since then my understanding of the luxury market has elevated and she has brought sense to an industry driven by emotional preferences. Reading this book, I was again genuinely looking forward to acquiring more scientific tools to understand and grow the brands I service. Annie Ho, General Manager Greater China, Stella McCartney, Kering group Once again, I am very impressed with Diana Derval's new book. Through lively case studies, powerful marketing tools, and inspiring neuroscientific findings, she manages to explain the whys behind luxury mysteries. Designing luxury brands is a must read for both industry leaders and learners. Philip Kotler, , S.C. Johnson & Son Professor of International Marketing, Kellogg School of Management Luxury is first and foremost an emotion. This book will help create this emotion and unlock endless opportunities,…
  table of contents: Understanding Luxury Shoppers -- Identifying Profitable Markets -- Finding the Right Positioning -- Designing Luxury Brands -- Expanding Luxury Brands Internationally -- Building Iconic Brands.
  note: by Diana Derval.
  subject:
    topic: Branding (Marketing)
  subject:
    topic: Luxury goods industry
  subject:
    topic: Neurosciences
  subject:
    topic: Anthropology
  subject:
    topic: Motivation research (Marketing)
  subject:
    topic: International business enterprises
  subject:
    topic: Branding
  subject:
    topic: Luxury
  subject:
    topic: Neurosciences
  subject:
    topic: Anthropology
  subject:
    topic: Consumer Behavior
  subject:
    topic: International Business
  classification: HF5415.1255
  classification: 658.827
  related item:
    title info:
      title: Springer eBooks
  related item:
    title info:
      title: Management for Professionals
  identifier: 9783319715575
  identifier: https://doi.org/10.1007/978-3-319-71557-5
  record info:
    record creation date: 180413
    record change date: 20191021192324.0
    record identifier: 978-3-319-71557-5