rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Magical Capitalism
    sub title: Enchantment, Spells, and Occult Practices in Contemporary Economies
  name:
    name part: Moeran, Brian.
    role:
      role term: editor.
    role:
      role term: edt
    role:
      role term: http://id.loc.gov/vocabulary/relators/edt
  name:
    name part: de Waal Malefyt, Timothy.
    role:
      role term: editor.
    role:
      role term: edt
    role:
      role term: http://id.loc.gov/vocabulary/relators/edt
  name:
    name part: SpringerLink (Online service)
  type of resource: text
  origin info:
    place:
      place term: gw
    date issued: 2018
    edition: 1st ed. 2018.
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: electronic
    form: electronic resource
    reformatting quality: access
    form: remote
    extent: XVIII, 349 p. online resource.
  abstract: This volume of essays examines the ways in which magical practices are found in different aspects of contemporary capitalist societies. From contract law to science, by way of finance, business, marketing, advertising, cultural production, and the political economy in general, each chapter argues that the kind of magic studied by anthropologists in less developed societies - shamanism, sorcery, enchantment, the occult - is not only alive and well, but flourishing in the midst of so-called 'modernity'. Modern day magicians range from fashion designers and architects to Donald Trump and George Soros. Magical rites take place in the form of political summits, the transformation of products into brands through advertising campaigns, and the biannual fashion collections shown in New York, London, Milan and Paris. Magical language, in the form of magical spells, is used by everyone, from media to marketers and all others devoted to the art of 'spin'. While magic may appear to be opposed to systems of rational economic thought, Moeran and Malefyt highlight the ways it may in fact be an accomplice to it.
  table of contents: 1. Magical Capitalism: An Introduction -- 2. Magical Contracts, Numinous Capitalism -- 3. Exorcising Leverage: Sleight of Hand and the Invisible Hand in Islamic Finance -- 4. Trickster's Triumph: Donald Trump and the New Spirit of Capitalism -- 5. Fetish, Magic, Marketing -- 6 Magical Names: Glamour, Enchantment, and Illusion in Women's Fashion Magazines -- 7. The Magic of Paradox: How Advertising Ideas Transform Art into Business and the Ordinary into the Extraordinary -- 8. The Business of Inspiration: A Magical Technology of Prefiguration -- 9. The Magic Trick of Creative Capital: Competition, Confidence, and Collective Enchantment Among "Starchitects" -- 10. Anthropology as Science Fiction, or How Print Capitalism Enchanted Victorian Science -- 11. The Magic of Mass Publicity: Reading Ioan Coulia -- 12 Occult Economies, Revisited -- 13. The Enchantment Effect: A Semiotics of Boundary and Profit.
  note: edited by Brian Moeran, Timothy de Waal Malefyt.
  subject:
    topic: Culture-Economic aspects
  subject:
    topic: Anthropology
  subject:
    topic: Marketing
  subject:
    topic: Law and economics
  subject:
    topic: Economic policy
  subject:
    topic: Schools of economics
  subject:
    topic: Cultural Economics
  subject:
    topic: Anthropology
  subject:
    topic: Marketing
  subject:
    topic: Law and Economics
  subject:
    topic: Economic Policy
  subject:
    topic: Heterodox Economics
  classification: NX180.S6
  classification: 306.3
  related item:
    title info:
      title: Springer eBooks
  identifier: 9783319743974
  identifier: https://doi.org/10.1007/978-3-319-74397-4
  record info:
    record creation date: 180716
    record change date: 20191025051701.0
    record identifier: 978-3-319-74397-4