rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Marketing Food Brands
    sub title: Private Label versus Manufacturer Brands in the Consumer Goods Industry
  name:
    name part: Chimhundu, Ranga.
    role:
      role term: creator
    role:
      role term: author.
    role:
      role term: aut
    role:
      role term: http://id.loc.gov/vocabulary/relators/aut
  name:
    name part: SpringerLink (Online service)
  type of resource: text
  origin info:
    place:
      place term: gw
    date issued: 2018
    edition: 1st ed. 2018.
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: electronic
    form: electronic resource
    reformatting quality: access
    form: remote
    extent: XVI, 293 p. 3 illus. online resource.
  abstract: With a special focus on private label food brands and manufacturer brands, this book provides a comprehensive overview of the fast-moving consumer goods marketing landscape. The author illustrates the volatile nature of the relationship between the two types of brands as they compete and co-exist with each other on supermarket shelves. Topics such as brand and category management, product innovation, and consumer choice are discussed and supported with rich empirical case studies from countries around the world. Marketing and management scholars will find this new book an insightful read, as well as those generally interested in the worldwide phenomenon of private label brands.
  table of contents: 1. Introductory Issues on Marketing Private Label and Manufacturer Brands -- 2. The Management of FMCG Product Categories -- 3. Product Innovation, Category Marketing Support, Consumer Choice and Power -- 4. Private Label and Manufacturer Brand Coexistence -- 5. Key Research Issues in the Marketing of Private Label and Manufacturer Brands -- 6. Research Paradigm, Research Method and Research Design -- 7. Private Label and Manufacturer Brand Research Execution -- 8. Empirical Evidence on the Coexistence of Private Label and Manufacturer Brands -- 9. Conclusions and Implications of this book.
  note: by Ranga Chimhundu.
  subject:
    topic: Branding (Marketing)
  subject:
    topic: Motivation research (Marketing)
  subject:
    topic: Project management
  subject:
    topic: Production management
  subject:
    topic: Manufactures
  subject:
    topic: Branding
  subject:
    topic: Consumer Behavior
  subject:
    topic: Project Management
  subject:
    topic: Production
  subject:
    topic: Manufacturing, Machines, Tools, Processes
  classification: HF5415.1255
  classification: 658.827
  related item:
    title info:
      title: Springer eBooks
  identifier: 9783319758329
  identifier: https://doi.org/10.1007/978-3-319-75832-9
  record info:
    record creation date: 180510
    record change date: 20190704041302.0
    record identifier: 978-3-319-75832-9