rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Global Business Value Innovations
    sub title: Building Innovation Capabilities for Business Strategies
  name:
    name part: Arora, Anshu Saxena.
    role:
      role term: editor.
    role:
      role term: edt
    role:
      role term: http://id.loc.gov/vocabulary/relators/edt
  name:
    name part: Bacouel-Jentjens, Sabine.
    role:
      role term: editor.
    role:
      role term: edt
    role:
      role term: http://id.loc.gov/vocabulary/relators/edt
  name:
    name part: Edmonds, Jennifer J.
    role:
      role term: editor.
    role:
      role term: edt
    role:
      role term: http://id.loc.gov/vocabulary/relators/edt
  name:
    name part: SpringerLink (Online service)
  type of resource: text
  origin info:
    place:
      place term: gw
    date issued: 2018
    edition: 1st ed. 2018.
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: electronic
    form: electronic resource
    reformatting quality: access
    form: remote
    extent: XXI, 145 p. online resource.
  abstract: This edited collection is a uniquely positioned contribution of interrelated research papers about global business value transformations in both offline and online (digital) worlds. With chapters spanning multiple business disciplines such as strategy, organizational behavior and e-commerce, this book explores the impact of cross-cultural issues, characteristics and challenges with regard to global value innovations. The authors analyze the effects of institutional and regulatory change on international marketing and management from both traditional and digital perspectives, providing concepts and cases for students and academics.
  table of contents: 1. Global Value Chains and International Business Research: Perspectives from Switzerland; Sarbani Bublu Thakur-Weigold -- 2. Social Commerce Optimization: An Integrated Framework for Consumer Behavior in Social Media; Saidat A. Sanni, Brian Leemoon, Anshu Saxena Arora, and Jennifer J. Edmonds -- 3. Social Media Driven Student-Centered Learning through Social Commerce in Higher Education; Casey Galloway, Mariah Curtis, and Anshu Arora -- 4. Online Advertising: Creating a Relationship between Businesses and Consumers; Herbert Kresh, Ashley Laible, Mei Lam, and Mahesh Raisinghani -- 5. Ballin' the Pinball Way: Conceptualizing WALLIN Framework for Transitioning from Linear to Collaborative Social Media Advertising; Christine Walsh, Jordan Lindley, Anshu Arora, and Jennifer Edmonds -- 6. Music as a Source of Inspiration for Future Managers - A French Learning-By-Doing Teaching Experiment; Pascale Debuire -- 7. The Soft Power of The Music Industry - Where Does It Start And Where Does It End? Insights from the United States and Japan; Mathilde Cerqueira -- 8. International Determinants of Cultural Consumption from a Well-being Perspective; Claire R. Owen -- 9. Holding on to Family Values or Adapting to a Changing World - The Case of Barilla; Fabian Bernhard -- 10. Terrorism vs. Tourism: How Terrorism Affects the Tourism Industry; Allison Naumann, Jennifer Edmonds, and Dean Frear.
  note: edited by Anshu Saxena Arora, Sabine Bacouel-Jentjens, Jennifer J. Edmonds.
  subject:
    topic: Leadership
  subject:
    topic: Marketing
  subject:
    topic: Management
  subject:
    topic: Industrial management
  subject:
    topic: Business Strategy/Leadership
  subject:
    topic: Marketing
  subject:
    topic: Innovation/Technology Management
  classification: HD28-70
  classification: 658.4092
  related item:
    title info:
      title: Springer eBooks
  related item:
    title info:
      title: International Marketing and Management Research
  identifier: 9783319779294
  identifier: https://doi.org/10.1007/978-3-319-77929-4
  record info:
    record creation date: 180502
    record change date: 20200317023047.0
    record identifier: 978-3-319-77929-4