rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    non sort: The
    title: Digitization of Business in China
    sub title: Exploring the Transformation from Manufacturing to a Digital Service Hub
  name:
    name part: Kim, Young-Chan.
    role:
      role term: editor.
    role:
      role term: edt
    role:
      role term: http://id.loc.gov/vocabulary/relators/edt
  name:
    name part: Chen, Pi-Chi.
    role:
      role term: editor.
    role:
      role term: edt
    role:
      role term: http://id.loc.gov/vocabulary/relators/edt
  name:
    name part: SpringerLink (Online service)
  type of resource: text
  origin info:
    place:
      place term: gw
    date issued: 2018
    edition: 1st ed. 2018.
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: electronic
    form: electronic resource
    reformatting quality: access
    form: remote
    extent: XV, 276 p. 17 illus. online resource.
  abstract: One of the first of its kind, this book examines the digitalization of Chinese businesses both theoretically and practically. Taking a fresh and unique approach, the authors seek to adopt individual theories for each empirical case explored and investigate the dramatic digital transformation that Chinese firms have undergone in recent years. With a particular focus on social networks, the authors observe and analyze the way that digitized applications can interlink with financial systems, developing new capabilities that help to yield competitive advantage. Covering both small to medium sized enterprises (SMEs) and globally orientated multinational enterprises (MNEs), this book is a valuable resource for those researching Asian business, or international business more generally, as well as innovation and technology management.
  table of contents: 1. Business-to-business Marketing in China: Digital or Traditional?; Jonathan Cooley -- Part I. Digital Business as a Social Networking Tool -- 2. China's Online Peer-to-peer (P2P) Lending Platforms; Michelle W. L. Fong -- 3. The Key to Non-profit Crowdfunding through Social Media; Peng Gao -- 4. The Language of Luxury Hotel Websites in China; Amy Suen On Yi -- 5. The Development Path of WeChat: Social, Political and Ethical Challenges; Pi-Chi Chen -- Part II. Digital Business as an Operating Platform -- 6. Digital Business and Chinese Consumers' Purchasing Intentions in Indonesia; Tao Jiang, Yeyi Li -- 7. Enhancing Brand Image and Brand Trust in the Vietnamese Tourism Industry via eWord of Mouth; Hoang Thi Phuong Thao -- 8. Digitalization in Dentistry: Development and Practices; Yuan-Min Lin -- 9. Alibaba: Jack Ma's Unique Growth Strategy and the Future of its Global Development in the Chinese Digital Business Industry; Young-Chan Kim -- 10. Conclusion - The Sino Digital Economy: Development History, Current Status and Challenges Going Forward; Chung-Shen Wu, Chih-Yuan Weng.
  note: edited by Young-Chan Kim, Pi-Chi Chen.
  subject:
    topic: International business enterprises
  subject:
    topic: Asia-Economic conditions
  subject:
    topic: Motivation research (Marketing)
  subject:
    topic: Management
  subject:
    topic: Industrial management
  subject:
    topic: Industries
  subject:
    topic: Asian Business
  subject:
    topic: Consumer Behavior
  subject:
    topic: Innovation/Technology Management
  subject:
    topic: Asian Business
  subject:
    topic: Industries
  classification: HD62.4-62.45
  classification: 338.7095
  related item:
    title info:
      title: Springer eBooks
  related item:
    title info:
      title: Palgrave Macmillan Asian Business Series
  identifier: 9783319790480
  identifier: https://doi.org/10.1007/978-3-319-79048-0
  record info:
    record creation date: 180720
    record change date: 20191027142202.0
    record identifier: 978-3-319-79048-0