rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Popular High Culture in Italian Media, 1950-1970
    sub title: Mona Lisa Covergirl
  name:
    name part: Barron, Emma.
    role:
      role term: creator
    role:
      role term: author.
    role:
      role term: aut
    role:
      role term: http://id.loc.gov/vocabulary/relators/aut
  name:
    name part: SpringerLink (Online service)
  type of resource: text
  origin info:
    place:
      place term: gw
    date issued: 2018
    edition: 1st ed. 2018.
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: electronic
    form: electronic resource
    reformatting quality: access
    form: remote
    extent: XV, 337 p. 25 illus., 9 illus. in color. online resource.
  abstract: When Mona Lisa smiled enigmatically from the cover of the Italian magazine Epoca in 1957, she gazed out at more than three million readers. As Emma Barron argues, her appearance on the cover is emblematic of the distinctive ways that high culture was integrated into Italy's mass culture boom in the 1950s and 1960s, a period when popular appropriations of literature, fine art and music became a part of the rapidly changing modern Italian identity. Popular magazines ran weekly illustrated adaptations of literary classics. Television brought opera from the opera house into the homes of millions. Readers wrote to intellectuals and artists such as Alberto Moravia, Thomas Mann and Salvatore Quasimodo by the thousands with questions about literature and self-education. Drawing upon new archival material on the demographics of television audiences and magazine readers, this book is an engaging account of how the Italian people took possession of high culture and transformed the modern Italian identity.
  table of contents: 1. Introduction: The Mona Lisa Covergirl -- 2. Italia domanda: A question of culture -- 3. Dear Intellectual: The cultural advice columns -- 4. Lascia o raddoppia?: Contestants and the classics -- 5. Lip-syncing Rossini: The highs and lows of Italian television opera -- 6. Puccini, Botticelli and celebrity endorsements: The art of magazine advertising -- 7. Reciting Shakespeare for Amaretto di Saronno: The art of Carosello -- 8. The classics and the everyday: From I Promessi Sposi to I Promessi Paperi -- 9. Patrolling the border: I Promessi Sposi on RAI television -- 10. Conclusion: The smile of Bergman, the body of Rita and the face of Mona Lisa.
  note: by Emma Barron.
  subject:
    topic: Italy-History
  subject:
    topic: Europe-History-1492-
  subject:
    topic: Civilization-History
  subject:
    topic: Popular Culture
  subject:
    topic: History of Italy
  subject:
    topic: History of Modern Europe
  subject:
    topic: Cultural History
  subject:
    topic: Popular Culture
  classification: DG11-980.2
  classification: 945
  related item:
    title info:
      title: Springer eBooks
  related item:
    title info:
      title: Italian and Italian American Studies
  identifier: 9783319909639
  identifier: https://doi.org/10.1007/978-3-319-90963-9
  record info:
    record creation date: 180820
    record change date: 20191026221438.0
    record identifier: 978-3-319-90963-9