Distribution Strategy The BESTX® Method for Sustainably Managing Networks and Channels /
This unique book helps business executives to improve their company's business performance by showing how to build an effective and future-proof distribution channel, and adopt effective commercial policies and value-based pricing strategies. For the first time, an ex-McKinsey consultant and ge...
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Cham :
Springer International Publishing : Imprint: Springer,
2019.
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| Edition: | 1st ed. 2019. |
| Series: | Management for Professionals,
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| Online Access: | Full Text via HEAL-Link |
| Summary: | This unique book helps business executives to improve their company's business performance by showing how to build an effective and future-proof distribution channel, and adopt effective commercial policies and value-based pricing strategies. For the first time, an ex-McKinsey consultant and general manager reveals the methodology adopted by successful Fortune 100 multinationals, offering readers a concise, informative and pragmatic guide to the core principles, with an abundance of concrete examples and visual frameworks. |
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| Physical Description: | XVI, 216 p. 81 illus., 77 illus. in color. online resource. |
| ISBN: | 9783319919591 |
| ISSN: | 2192-8096 |
| DOI: | 10.1007/978-3-319-91959-1 |
