rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Political Marketing and Management in the 2017 New Zealand Election
  name:
    name part: Lees-Marshment, Jennifer.
    role:
      role term: editor.
    role:
      role term: edt
    role:
      role term: http://id.loc.gov/vocabulary/relators/edt
  name:
    name part: SpringerLink (Online service)
  type of resource: text
  origin info:
    place:
      place term: gw
    date issued: 2018
    edition: 1st ed. 2018.
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: electronic
    form: electronic resource
    reformatting quality: access
    form: remote
    extent: XVI, 158 p. 38 illus. online resource.
  abstract: This book reveals the market research, strategy, branding and communication behind the unpredictable 2017 New Zealand election result which saw Jacinda Ardern elected Labour leader just 8 weeks before the election to become Prime Minister. Utilising rich data sources that include a 250,000 Vote Compass survey and interviews with key political advisors, it explores the alignment of the policy of National, Labour, the Greens and NZ First with party supporters, demographic segments and undecided voters. It also analyses the leadership communication and branding of the leaders Bill English, Jacinda Ardern and Andrew Little, as well as the advertising by minor parties ACT, the Greens, United Future and the Maori Party. The book provides advice for practitioners, such as: focus on being responsive, communicate delivery competence, differentiate in policy and advertising, build an energetic and charismatic leader brand and be flexible when planning.
  table of contents: 1. Introduction: Political Marketing and Management in New Zealand -- 2. Vote Compass Nz 2017: Marketing Insights into Public Views on Policy and Leaders -- 3. Political Parties and Their Customers: The Alignment of Party Policies with Supporter, Target and Undecided Market P.References -- 4. Messy Marketing in the 2017 New Zealand Election: The Incomplete Market-Orientation of the Labour and National Parties -- 5. Candidate Brand Personality and the 2017 New Zealand General Election -- 6. Minor Party Campaign Advertising: A Market-Oriented Assessment -- 7. Communicating Market-Oriented Leadership in Power and Opposition -- 8. Conclusion: Political Marketing and Management Lessons for Research and Practice.
  note: edited by Jennifer Lees-Marshment.
  subject:
    topic: Political communication
  subject:
    topic: Elections
  subject:
    topic: Communication
  subject:
    topic: Political Communication
  subject:
    topic: Electoral Politics
  subject:
    topic: Media and Communication
  subject:
    topic: Communication Studies
  classification: JA85-85.2
  classification: 320.014
  related item:
    title info:
      title: Springer eBooks
  related item:
    title info:
      title: Palgrave Studies in Political Marketing and Management
  identifier: 9783319942988
  identifier: https://doi.org/10.1007/978-3-319-94298-8
  record info:
    record creation date: 180719
    record change date: 20190704081211.0
    record identifier: 978-3-319-94298-8