rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Biosurveillance in New Media Marketing
    sub title: World, Discourse, Representation
  name:
    name part: Nemorin, Selena.
    role:
      role term: creator
    role:
      role term: author.
    role:
      role term: aut
    role:
      role term: http://id.loc.gov/vocabulary/relators/aut
  name:
    name part: SpringerLink (Online service)
  type of resource: text
  origin info:
    place:
      place term: gw
    date issued: 2018
    edition: 1st ed. 2018.
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: electronic
    form: electronic resource
    reformatting quality: access
    form: remote
    extent: IX, 234 p. 5 illus. online resource.
  abstract: Advertising has long been considered a manipulator of minds and has increased significantly in coercive power since the emergence of research in behavioural psychology. Now with the deployment of neuro-physiological imaging technologies into market contexts, companies are turning to neuromarketing to measure how we think and feel. Data driven models are being used to inform advertising strategies designed to trigger human action at a level beneath conscious awareness. This practice can be understood as a form of consumer biosurveillance: but what is behind the hype? What are the consequences? Biosurveillance in New Media Marketing is a critical reflection on the role that technology is playing in the construction of consumer representations, and its encroachment into the internal lives of individuals and groups. It is a work that examines the relationship between neuromarketing practitioners and machines, and how the discourses and practices emerging from this entanglement are influencing the way we make sense of the world.
  table of contents: 1. Introduction: Advertising Futures -- 2. A Theory of Manipulation: Critical Perspectives -- 3. The Emergence of Neuromarketing -- 4. The Discursive World of Neuromarketing: For Whom Are These Technologies Working? -- 5. Structures of Understanding -- 6. Worldlessness: The Brain as 'Buy Button' -- 7. Poor in World: Augmenting Animality -- 8. World-Forming: The Agentic Consumer -- 9. Self-Determination and Implications of Mining the Brain.
  note: by Selena Nemorin.
  subject:
    topic: Communication
  subject:
    topic: Digital media
  subject:
    topic: Culture
  subject:
    topic: Technology
  subject:
    topic: Culture-Study and teaching
  subject:
    topic: Internet marketing
  subject:
    topic: Philosophy
  subject:
    topic: Media and Communication
  subject:
    topic: Digital/New Media
  subject:
    topic: Culture and Technology
  subject:
    topic: Cultural Theory
  subject:
    topic: Online Marketing/Social Media
  subject:
    topic: Philosophy of Technology
  classification: P87-96
  classification: 302.23
  related item:
    title info:
      title: Springer eBooks
  identifier: 9783319962177
  identifier: https://doi.org/10.1007/978-3-319-96217-7
  record info:
    record creation date: 181005
    record change date: 20191027042451.0
    record identifier: 978-3-319-96217-7