rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Exploring Omnichannel Retailing
    sub title: Common Expectations and Diverse Realities
  name:
    name part: Piotrowicz, Wojciech.
    role:
      role term: editor.
    role:
      role term: edt
    role:
      role term: http://id.loc.gov/vocabulary/relators/edt
  name:
    name part: Cuthbertson, Richard.
    role:
      role term: editor.
    role:
      role term: edt
    role:
      role term: http://id.loc.gov/vocabulary/relators/edt
  name:
    name part: SpringerLink (Online service)
  type of resource: text
  origin info:
    place:
      place term: gw
    date issued: 2019
    edition: 1st ed. 2019.
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: electronic
    form: electronic resource
    reformatting quality: access
    form: remote
    extent: XIV, 288 p. 15 illus. online resource.
  abstract: This book compiles the current state of knowledge on omnichannel retailing, a new concept in which all sales and interaction channels are considered together, and which aims to deliver a seamless customer experience regardless of the channel. It highlights case studies and examples related to each of the many barriers to an omnichannel approach, demonstrating not just success stories, but also failures. While omnichannel has already been recognized as an emerging retail trend, the articles in this book fill an important gap in research on the topic. Providing readers with essential insights on the omnichannel strategy and its implementation, the book will also stimulate academic discussion on this emerging trend.
  table of contents: Exploring Omnichannel Retailing: common expectations and diverse reality -- Crafting an Omnichannel Strategy: Identifying Sources of Competitive Advantage and Implementation Barriers -- Implementation of omnichannel strategy in the US retail - evolutionary approach -- Does service quality perception in omnichannel retailing matter? A systematic review and agenda for future research -- Drivers for Channel Integration and Omnichannel Strategy: Evidence from the Leading Grocery Retailer in Turkey -- Development of omnichannel in India - retail landscape, drivers and challenges -- The Development of Digital Distribution Channels in Poland's Retail Pharmaceutical Market -- The use of mobile technologies in physical stores: the case of fashion retailing -- Futurising the physical store in the Omnichannel retail environment -- Retail promotional communication: the comparative effectiveness of print versus online -- A framework for omnichannel differentiation strategy. Integrating the information delivery and product fulfilment requirements -- Last mile framework for omnichannel retailing. Delivery from the customer perspective.
  note: edited by Wojciech Piotrowicz, Richard Cuthbertson.
  subject:
    topic: E-business
  subject:
    topic: Electronic commerce
  subject:
    topic: E-commerce
  subject:
    topic: Business logistics
  subject:
    topic: Sales management
  subject:
    topic: e-Business/e-Commerce
  subject:
    topic: Supply Chain Management
  subject:
    topic: Sales/Distribution
  subject:
    topic: Logistics
  classification: HF5548.32-5548.33
  classification: 658.87
  related item:
    title info:
      title: Springer eBooks
  identifier: 9783319982731
  identifier: https://doi.org/10.1007/978-3-319-98273-1
  record info:
    record creation date: 181205
    record change date: 20191025091558.0
    record identifier: 978-3-319-98273-1