rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Entering Emerging Markets
    sub title: Motorola’s Blueprint for Going Global
  name:
    name part: Schoenborn, Guenter.
    role:
      role term: creator
    role:
      role term: author.
  name:
    name part: SpringerLink (Online service)
  type of resource: text
  origin info:
    place:
      place term: gw
    date issued: 2006
    edition: Second Revised Edition.
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: electronic
    form: electronic resource
    reformatting quality: access
    form: remote
    extent: XVIII, 188 p. online resource.
  abstract: The book describes the strategies and processes of a multi-national US corporation applied in entering emerging markets around the globe. It details the structured approach, innovative ways and concerted efforts involved. Executives learned how to gain foothold in unknown territory and how to deal with complexity and diversity. This process was strongly supported by: Sharing of learning, know-how and resources within the company and with the local partners, thus creating mutual added value, Applying a four phase template involving steps that are bold enough to ensure a strong market penetration and realistic enough to allow a business unit to follow. This is put in the context of external political, economic and social conditions impacting their emerging markets and the difficult transformation to a free economy and liberal society.
  table of contents: Regions in Transition -- The 21st Century Has Entered the Door -- An Unprecedented Market Scenario -- The Exploration and Pre-Startup Phase -- The Startup Phase -- The Consolidation Phase -- The Maintenance and Expansion Phase -- Added Value of Market Entry Strategies -- Field Experiences in Virgin Markets -- The Crucial Role of Corporate Functions -- A New Challenge for Human Resources -- Looking Backward and Looking Forward -- Different Regions - One Mission -- The Price for Freedom and Prosperity.
  note: by Guenter Schoenborn.
  subject:
    topic: Business
  subject:
    topic: Globalization
  subject:
    topic: Markets
  subject:
    topic: Business and Management
  subject:
    topic: Emerging Markets/Globalization
  classification: HF5469.7-5481
  classification: HF1365
  classification: 381
  related item:
    title info:
      title: Springer eBooks
  identifier: 9783540317463
  identifier: http://dx.doi.org/10.1007/3-540-31746-5
  record info:
    record creation date: 100301
    record change date: 20151204163550.0
    record identifier: 978-3-540-31746-3