rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Start-up
    sub title: A Practical Guide to Starting and Running a New Business
  name:
    name part: Harris, Tom.
    role:
      role term: creator
    role:
      role term: author.
  name:
    name part: SpringerLink (Online service)
  type of resource: text
  origin info:
    place:
      place term: gw
    date issued: 2006
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: electronic
    form: electronic resource
    reformatting quality: access
    form: remote
    extent: VIII, 165 p. 25 illus. online resource.
  abstract: So your dream is to start your own business. But how do you know if it will work and how do you make it a reality? Start-up is a user guide for aspiring entrepreneurs and provides expert advice and guidance on every aspect of launching a new business. It will be of particular value if you are an academic wishing to exploit the commercial value of a new technology or business solution through the creation of a new company. Step-by-step, this inspiring and highly readable book covers how to evaluate the strength of your business idea, how to protect your invention, what legal steps and responsibilities are involved in forming a company, how to position your products in the market, how to create a business plan and raise finance. The case studies, practical exercises and tips in this book will help to demystify the process of starting a new business, give you the confidence to do it and greatly increase your chances of realising your dream.
  table of contents: How good is your idea? -- How can you protect your ideas? -- What is a company? -- How do you market your product? -- How do you finance your business? -- How do you create a financial model? -- How do you write a business plan? -- Your role and your team -- Closing remarks.
  note: by Tom Harris.
  subject:
    topic: Business
  subject:
    topic: Marketing
  subject:
    topic: Entrepreneurship
  subject:
    topic: Management
  subject:
    topic: Computers
  subject:
    topic: Engineering
    topic: Vocational guidance
  subject:
    topic: Business and Management
  subject:
    topic: Entrepreneurship
  subject:
    topic: Job Careers in Science and Engineering
  subject:
    topic: The Computing Profession
  subject:
    topic: Management
  subject:
    topic: Marketing
  classification: HB615
  classification: 658.421
  related item:
    title info:
      title: Springer eBooks
  identifier: 9783540329824
  identifier: http://dx.doi.org/10.1007/3-540-32982-X
  record info:
    record creation date: 100301
    record change date: 20151204162946.0
    record identifier: 978-3-540-32982-4