rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Process-based Strategic Planning
  name:
    name part: Grünig, Rudolf.
    role:
      role term: creator
    role:
      role term: author.
  name:
    name part: Kühn, Richard.
    role:
      role term: author.
  name:
    name part: SpringerLink (Online service)
  type of resource: text
  origin info:
    place:
      place term: gw
    date issued: 2006
    edition: Fourth Edition.
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: electronic
    form: electronic resource
    reformatting quality: access
    form: remote
    extent: XXVI, 381 p. 138 illus. online resource.
  abstract: A company's strategies define its future direction specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of the market offers and for resources. Developing future strategies is an important and complex task which is the core issue in this book. After a short introduction to strategic planning a heuristic process for determining future strategies is presented. This process is divided into seven steps and for each of these steps detailed recommendations for problem-solving are provided and illustrated through many concrete examples. The new edition is improved and contains new material.
  table of contents: The idea of strategic planning -- Strategies, strategic planning and success potentials -- The development of strategic planning -- Assessment of strategies -- The process of strategic planning and the resulting documents -- Strategic documents as the result of strategic planning -- The process of strategic planning -- The strategic analysis and planning toolbox -- Strategy project planning and strategic analysis -- Project planning -- Strategic analysis -- Developing corporate strategies -- Defining the strategic businesses -- Assessing relevant industries with the help of competitive intensity models -- Determining strategic objectives with the help of portfolio methods -- The corporate strategy development process -- Developing business strategies -- Generic business strategies -- Specifying business strategies at the level of the market offer -- Specifying business strategies at the level of resources -- The business strategy development process -- Defining the implementation measures and assessing and approving the strategies -- Defining the implementation measures -- Final assessment of strategies and strategy implementation measures -- Formulating and approving the strategic documents.
  note: by Rudolf Grünig, Richard Kühn.
  subject:
    topic: Business
  subject:
    topic: Management
  subject:
    topic: Organization
  subject:
    topic: Planning
  subject:
    topic: Business and Management
  subject:
    topic: Management
  subject:
    topic: Organization
  classification: HD28-HD70
  classification: 658
  related item:
    title info:
      title: Springer eBooks
  identifier: 9783540366089
  identifier: http://dx.doi.org/10.1007/3-540-36608-3
  record info:
    record creation date: 100301
    record change date: 20151204185114.0
    record identifier: 978-3-540-36608-9