rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Process-based Strategic Planning
    sub title: Translated from German by Anthony Clark
  name:
    name part: Grünig, Rudolf.
    role:
      role term: creator
    role:
      role term: author.
  name:
    name part: Kühn, Richard.
    role:
      role term: author.
  name:
    name part: SpringerLink (Online service)
  type of resource: text
  origin info:
    place:
      place term: gw
    date issued: 2008
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: electronic
    form: electronic resource
    reformatting quality: access
    form: remote
    extent: XXVI, 364 p. 131 illus. online resource.
  abstract: A company's strategies define its future direction, specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of market offers and of resources. Developing future strategies is an important and complex task, which is the core issue in this book. After a short introduction to strategic planning, a heuristic process for determining future strategies is presented. This process is divided into seven steps, and for each of these steps, detailed recommendations for problem-solving are provided and illustrated through many concrete examples. The new edition is improved and contains new material.
  table of contents: Idea of strategic planning -- Strategies, strategic planning and success potentials -- Development of strategic planning -- Assessment of strategies -- Process of strategic planning and resulting documents -- Strategic documents as the result of strategic planning -- Process of strategic planning -- Strategic analysis and planning toolbox -- Project planning, analysis and mission statement revision -- Strategy project planning -- Strategic analysis -- Revision or production of the mission statement -- Developing the corporate strategy -- Defining the strategic businesses -- Assessing relevant industries with the help of competitive intensity models -- Setting up and assessing the portfolio of businesses -- Corporate strategy development process -- Developing the business strategies -- Generic business strategies -- Specifying business strategies at the level of the offer -- Specifying business strategies at the level of resources -- Business strategy development process -- Implementing, assessing and approving the strategies -- Defining the implementation -- Final assessment of strategies and implementation -- Formulating and approving the strategic documents.
  note: by Rudolf Grünig, Richard Kühn.
  subject:
    topic: Business
  subject:
    topic: Management
  subject:
    topic: Organization
  subject:
    topic: Planning
  subject:
    topic: Ecology
  subject:
    topic: Business and Management
  subject:
    topic: Management
  subject:
    topic: Organization
  subject:
    topic: Theoretical Ecology/Statistics
  classification: HD28-HD70
  classification: 658
  related item:
    title info:
      title: Springer eBooks
  identifier: 9783540685838
  identifier: http://dx.doi.org/10.1007/978-3-540-68583-8
  record info:
    record creation date: 100301
    record change date: 20151204182502.0
    record identifier: 978-3-540-68583-8