rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Developing International Strategies
    sub title: Going and Being International for Medium-sized Companies
  name:
    name part: Grünig, Rudolf.
    role:
      role term: creator
    role:
      role term: author.
  name:
    name part: Morschett, Dirk.
    role:
      role term: author.
  name:
    name part: SpringerLink (Online service)
  type of resource: text
  origin info:
    place:
      place term: gw
    date issued: 2012
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: electronic
    form: electronic resource
    reformatting quality: access
    form: remote
    extent: XXIV, 368 p. online resource.
  abstract: The internationalization of the human society and mainly of the economy will continue. It will create threats but also big opportunities to most companies. This is where the book makes its contribution, putting forward suggestions for medium-sized companies to become a winner of internationalization. After a comprehensive introduction to internationalization and to strategic planning, concrete recommendations are made: The book first looks at going international for new markets. Then it shows how to develop an internationalization strategy for production and sourcing. Finally strategic planning in an international company is explained. The book is aimed at company executives, master students and participants of EMBA programs. It is intended to serve as a support for developing successful strategies for going and being international.
  table of contents: Introduction -- Internationalization: Facts and Figures About Internationalization -- Drivers of Internationalization for Companies -- Strategic Planning in General and in the International Context: Strategic Planning in General -- Strategic Planning of a Domestic Company as the Starting Point for Going International -- Introduction to Strategic Planning in the International Context -- Strategies for Going International for New Markets: Evaluating New Markets -- Evaluating Market Entry Modes -- Developing an Internationalization Strategy for New Markets -- Strategies for Going International for Production and Sourcing: Evaluating New Production and Sourcing Locations -- Evaluating Foreign Operation Modes -- Developing an Internationalization Strategy for Production and Sourcing -- Strategies for Being International: Determining the Level of Integration and Responsiveness -- Defining the Strategic Businesses -- Defining the Strategic Objectives -- Determining the Level of Standardization and Differentiation of Market Offers -- Configuring the Value Creation Process and Determining the Operation Modes -- The Process of Strategic Planning in an International Company -- Closing Remarks.
  note: by Rudolf Grünig, Dirk Morschett.
  subject:
    topic: Business
  subject:
    topic: Management
  subject:
    topic: Leadership
  subject:
    topic: Organization
  subject:
    topic: Planning
  subject:
    topic: Business and Management
  subject:
    topic: Business Strategy/Leadership
  subject:
    topic: Management
  subject:
    topic: Organization
  classification: HD28-70
  classification: 658.4092
  related item:
    title info:
      title: Springer eBooks
  identifier: 9783642247255
  identifier: http://dx.doi.org/10.1007/978-3-642-24725-5
  record info:
    record creation date: 111021
    record change date: 20151204181922.0
    record identifier: 978-3-642-24725-5