rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Handbook of Social Media Management
    sub title: Value Chain and Business Models in Changing Media Markets
  name:
    name part: Friedrichsen, Mike.
    role:
      role term: editor.
  name:
    name part: Mühl-Benninghaus, Wolfgang.
    role:
      role term: editor.
  name:
    name part: SpringerLink (Online service)
  type of resource: text
  origin info:
    place:
      place term: gw
    date issued: 2013
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: electronic
    form: electronic resource
    reformatting quality: access
    form: remote
    extent: IX, 880 p. 174 illus., 47 illus. in color. online resource.
  abstract: Digitization and Web 2.0 have brought about continuous change from traditional media management to new strategic, operative and normative management options. Social media management is on the agenda of every media company, and requires a new set of specialized expertise on digital products and communication. At the same time, social media has become a vibrant field of research for media economists and media management researchers. In this handbook, international experts present a comprehensive account of the latest developments in social media research and management, consistently linking classical media management with social media. The articles discuss new theoretical approaches as well as empirical findings and applications, yielding an interesting overview of interdisciplinary and international approaches. The book’s main sections address forms and content of social media; impact and users; management with social media; and a new value chain with social media. The book will serve as a valuable reference work for researchers, students and professionals working in media and public relations.
  table of contents: Preface -- Part I: Introduction -- Part II: Management with Social Media -- Part III: New Value Chain with Social Media -- Part IV: Forms and Content of Social Media -- Part V: Social Media: Impact and Users -- VI Conclusion.
  note: edited by Mike Friedrichsen, Wolfgang Mühl-Benninghaus.
  subject:
    topic: Business
  subject:
    topic: Marketing
  subject:
    topic: Industrial management
  subject:
    topic: Public relations
  subject:
    topic: Communication
  subject:
    topic: Sociology
  subject:
    topic: Mass media
  subject:
    topic: Business and Management
  subject:
    topic: Media Management
  subject:
    topic: Communication Studies
  subject:
    topic: Marketing
  subject:
    topic: Media Research
  subject:
    topic: Corporate Communication/Public Relations
  classification: HD28-70
  classification: 658
  related item:
    title info:
      title: Springer eBooks
  related item:
    title info:
      title: Media Business and Innovation
  identifier: 9783642288975
  identifier: http://dx.doi.org/10.1007/978-3-642-28897-5
  record info:
    record creation date: 130530
    record change date: 20151204154437.0
    record identifier: 978-3-642-28897-5