rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Electronic Business and Marketing
    sub title: New Trends on its Process and Applications
  name:
    name part: Matsuo, Tokuro.
    role:
      role term: editor.
  name:
    name part: Colomo-Palacios, Ricardo.
    role:
      role term: editor.
  name:
    name part: SpringerLink (Online service)
  type of resource: text
  origin info:
    place:
      place term: gw
    date issued: 2013
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: electronic
    form: electronic resource
    reformatting quality: access
    form: remote
    extent: X, 177 p. online resource.
  abstract: Electronic business today is not only business transactions supported in information and communication technologies; it is a new way of communicating and integrating with customers, suppliers, employees and other stakeholders. In this scenario, electronic business is now part of a wider economic context that is causing radical transformations in business and organizations including the entire value chain from customer service to supply chain management. One of the areas affected is marketing. Given that the new technologies have enabled firms to reach out to global customers and has provided them with the opportunity to customize their strategies and offerings in an unprecedented way, the dynamics of marketing must be surveyed in order to study the impact of new trends like mobile customer relationship management or mass customization on marketing function. This book provides an overview of the e-Business and Marketing areas by uniting various papers from these fields. “Electronic Business and Marketing” includes theory and practice on electronic business and marketing from an academic and professional viewpoint providing also a forum for the exchange of research ideas and industry practices in these knowledge areas among practitioners, researchers and students. .
  table of contents: Towards New Generation E-Business and Marketing -- Results of CRM Adoption in Large Companies in Portugal -- The Effectiveness of a New Product Coordinator in Market Access for a Semiconductor Venture -- POST-VIA: Develop Individualized Marketing Strategies for Tourists -- A Help Desk Support System based on Relationship between Inquiries and Responses -- The Impact of Advertising in Emergent Economic Context: A System Dynamics Simulation Approach -- Using Caching Techniques to Improve the Performance of Rule-based Inference Applications in Semantic Technologies -- Influence of Users' Perceived Compatibility and their Prior Experience on B2C e-Commerce Acceptance -- Behavior Analysis of Video Hosting Website Users Based on an Extended Technology Acceptance Model -- Social Media Networker: A New Profile for a New Market -- Context-aware Advertising in Pervasive Computing Environment -- Towards Early Detections of the Bad Debt Customers among the Mail Order Industry.
  note: edited by Tokuro Matsuo, Ricardo Colomo-Palacios.
  subject:
    topic: Engineering
  subject:
    topic: Information technology
  subject:
    topic: Business
    topic: Data processing
  subject:
    topic: Artificial intelligence
  subject:
    topic: Computational intelligence
  subject:
    topic: Engineering
  subject:
    topic: Computational Intelligence
  subject:
    topic: Artificial Intelligence (incl. Robotics)
  subject:
    topic: IT in Business
  classification: Q342
  classification: 006.3
  related item:
    title info:
      title: Springer eBooks
  related item:
    title info:
      title: Studies in Computational Intelligence, 484
  identifier: 9783642379321
  identifier: http://dx.doi.org/10.1007/978-3-642-37932-1
  record info:
    record creation date: 130407
    record change date: 20151204181630.0
    record identifier: 978-3-642-37932-1