rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Strategy and Communication for Innovation
  name:
    name part: Pfeffermann, Nicole.
    role:
      role term: editor.
  name:
    name part: Minshall, Tim.
    role:
      role term: editor.
  name:
    name part: Mortara, Letizia.
    role:
      role term: editor.
  name:
    name part: SpringerLink (Online service)
  type of resource: text
  origin info:
    place:
      place term: gw
    date issued: 2013
    edition: 2nd ed. 2013.
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: electronic
    form: electronic resource
    reformatting quality: access
    form: remote
    extent: XVII, 465 p. 61 illus., 29 illus. in color. online resource.
  abstract: Communication has become a critical factor underpinning successful innovation. As a new communication field, innovation communication facilitates the successful launches of new products and services, the establishment of stakeholder relationships, and the strengthening of corporate reputation in the long-run. Consequently, firms today need to develop a strong portfolio of communication tools as an integral part of their strategic innovation management activities. This new edition concentrates on emerging approaches and methods for integrating communication as part of strategic innovation management. A key theme is the provision of an integrated perspective to bridge the gap between innovation management and communication management at both strategic and operational levels. This book makes an important contribution to this evolving academic domain by providing multiple perspectives on the latest research on innovation communication and strategic open innovation. It also provides guidance for managers seeking to understand the diverse ways by which they can leverage communication to support successful innovation. "The ability to innovate - i.e. successfully introduce new products and services to the market - is a key success factor that underpins the profitability and competitive advantage of firms. [...] From a strategic management perspective, communication represents a critical skill needed to explore and create the diverse routes for the commercialization of ideas across functions, organizations and industries. [...] This book presents an update on the state-of-the art theoretical and practical understanding of this field, building upon the initial steps developed in the first edition. This new volume bridges the gap between innovation management and communication management to reveal multiple perspectives on strategic innovation." Ellen Enkel Head of Dr. Manfred Bischoff Institute for Innovation of EADS Zeppelin University .
  table of contents: Part I - Strategic Perspectives on Innovation -- Part II - Communicative Perspectives on Innovation -- Part III - Integrated Perspectives on Innovation -- Part IV - Best Practices and Case Examples.
  note: edited by Nicole Pfeffermann, Tim Minshall, Letizia Mortara.
  subject:
    topic: Business
  subject:
    topic: Management
  subject:
    topic: Industrial management
  subject:
    topic: Engineering economics
  subject:
    topic: Engineering economy
  subject:
    topic: Industrial organization
  subject:
    topic: Business and Management
  subject:
    topic: Innovation/Technology Management
  subject:
    topic: Engineering Economics, Organization, Logistics, Marketing
  subject:
    topic: Industrial Organization
  classification: HD28-70
  classification: 658.514
  related item:
    title info:
      title: Springer eBooks
  identifier: 9783642414794
  identifier: http://dx.doi.org/10.1007/978-3-642-41479-4
  record info:
    record creation date: 140109
    record change date: 20151204191425.0
    record identifier: 978-3-642-41479-4