rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Advances in Advertising Research (Vol. IV)
    sub title: The Changing Roles of Advertising
  name:
    name part: Rosengren, Sara.
    role:
      role term: editor.
  name:
    name part: Dahlén, Micael.
    role:
      role term: editor.
  name:
    name part: Okazaki, Shintaro.
    role:
      role term: editor.
  name:
    name part: SpringerLink (Online service)
  type of resource: text
  origin info:
    place:
      place term: gw
    date issued: 2013
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: electronic
    form: electronic resource
    reformatting quality: access
    form: remote
    extent: XII, 407 p. online resource.
  abstract: Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th International Conference in Advertising (ICORIA), which was held in Stockholm (Sweden) in June 2012. The conference gathered 150 leading researchers from 22 countries under the conference theme “The changing roles of advertising”. The book provides international state-of-the-art research with 30 articles by renowned scholars from the worldwide ICORIA network. Contents · The Roles of Advertising · The Faces of Advertising · Perceptions of Advertising · Reception of Advertising Target Groups · Researchers, students, and practitioners in the fields of advertising, communications, marketing, and media management The Editors: Sara Rosengren and Micael Dahlén work at the Stockholm School of Economics. Shintaro Okazaki is Associate Professor of Marketing at the College of Economics and Business Administration, Universidad Autónoma de Madrid, Spain.
  table of contents: The Roles of Advertising -- The Faces of Advertising -- Reception of Advertising -- Perceptions of Advertising.
  note: edited by Sara Rosengren, Micael Dahlén, Shintaro Okazaki.
  subject:
    topic: Business
  subject:
    topic: Marketing
  subject:
    topic: Business and Management
  subject:
    topic: Marketing
  classification: HF5410-5417.5
  classification: 658.8
  related item:
    title info:
      title: Springer eBooks
  related item:
    title info:
      title: EAA Series
  identifier: 9783658023652
  identifier: http://dx.doi.org/10.1007/978-3-658-02365-2
  record info:
    record creation date: 130531
    record change date: 20151204162850.0
    record identifier: 978-3-658-02365-2