rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Retail Marketing and Sales Performance
    sub title: A Definitive Guide to Optimizing Service Quality and Sales Effectiveness
  name:
    name part: Preuss, Christoph.
    role:
      role term: creator
    role:
      role term: author.
  name:
    name part: SpringerLink (Online service)
  type of resource: text
  origin info:
    place:
      place term: gw
    date issued: 2014
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: electronic
    form: electronic resource
    reformatting quality: access
    form: remote
    extent: XXIV, 224 p. 24 illus. online resource.
  abstract: The purpose of this research project is to contribute to effective retail by determining the impacts of the elements of retail marketing interventions on sales performance in franchises and branches. The approach comprises a series of complementary surveys of franchisees, branch managers, shop visitors and customers. This is enriched with secondary data and sector-specific structural detail to determine the direct and mediating effects of retail marketing on sales performance. Through factor analysis results provide evidence that Retail Marketing has a high and positive, direct-structural impact on sales performance. Christoph Preuss contributes to the development of the dichotomy of branch and franchise management by exploring their operational differences. Retailers can exploit retail marketing more effectively if they understand that structural retail marketing parameters make the greatest impact on an outlet’s sales performance. Contents Retail Marketing, Concepts and Research Model Internal Marketing Sales Performance Human Resources Management Target Groups Researchers and students of business sciences especially in the field of management Practitioners in marketing, distribution or human resources management About the author Christoph Preuss holds an MBA from the University of St. Gallen and a doctoral degree from the Bradford University School of Management. He is now a senior sales & marketing executive in the Information and communication Industry.
  table of contents: Introduction -- Retail marketing, concepts and research model -- Methodology and methods -- Results -- Discussion of results.
  note: by Christoph Preuss.
  subject:
    topic: Business
  subject:
    topic: Marketing
  subject:
    topic: Management
  subject:
    topic: Sales management
  subject:
    topic: Business and Management
  subject:
    topic: Marketing
  subject:
    topic: Management
  subject:
    topic: Sales/Distribution
  classification: HF5410-5417.5
  classification: 658.8
  related item:
    title info:
      title: Springer eBooks
  identifier: 9783658046309
  identifier: http://dx.doi.org/10.1007/978-3-658-04630-9
  record info:
    record creation date: 131230
    record change date: 20151204182705.0
    record identifier: 978-3-658-04630-9