rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Specialization in Online Innovation Communities
    sub title: Understand and Manage Specialized Members
  name:
    name part: Bierwald, Jan.
    role:
      role term: creator
    role:
      role term: author.
  name:
    name part: SpringerLink (Online service)
  type of resource: text
  origin info:
    place:
      place term: gw
    date issued: 2014
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: electronic
    form: electronic resource
    reformatting quality: access
    form: remote
    extent: XVI, 163 p. 27 illus. online resource.
  abstract: Jan Bierwald presents the individual behavior of members in Online Innovation Communities, in which thousands of users contribute voluntarily to a jointly developed outcome. The individual member behavior is explored by conducting a detailed content analysis of more than 7,300 mails. His study shows on which content individual members focus their contributions and how specialized members behave within the community. This leads to various implications for today’s community management to improve the attracting, controlling and retaining of their members. Contents Online Innovation Communities Factors Influencing Community Member Behavior Community Members‘ Contribution Focus Target Groups Faculty and students in business administration with a focus on innovation management, organization, marketing, and entrepreneurship Practitioners in the fields of Research & Development, and Marketing The Author Jan Bierwald worked as management consultant before he gained his doctorate degree while working with Prof. Dr. Cornelius Herstatt at the Institute of Technology and Innovation Management. After finalizing his PhD he decided to rejoin the consulting sector.
  table of contents: Online Innovation Communities -- Factors Influencing Community Member Behavior -- Community Members‘ Contribution Focus.
  note: by Jan Bierwald.
  subject:
    topic: Business
  subject:
    topic: Entrepreneurship
  subject:
    topic: Management
  subject:
    topic: Industrial management
  subject:
    topic: Business and Management
  subject:
    topic: Innovation/Technology Management
  subject:
    topic: Entrepreneurship
  classification: HD28-70
  classification: 658.514
  related item:
    title info:
      title: Springer eBooks
  related item:
    title info:
      title: Forschungs-/Entwicklungs-/Innovations-Management
  identifier: 9783658053185
  identifier: http://dx.doi.org/10.1007/978-3-658-05318-5
  record info:
    record creation date: 140416
    record change date: 20151204163747.0
    record identifier: 978-3-658-05318-5