rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Customer Co-Design
    sub title: A Study in the Mass Customization Industry
  name:
    name part: Thallmaier, Stefan R.
    role:
      role term: creator
    role:
      role term: author.
  name:
    name part: SpringerLink (Online service)
  type of resource: text
  origin info:
    place:
      place term: gw
    date issued: 2015
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: electronic
    form: electronic resource
    reformatting quality: access
    form: remote
    extent: XXI, 218 p. 29 illus. online resource.
  abstract: Stefan R. Thallmaier’s investigation enables mass customization businesses to better understand how co-design increases customers’ value perception. He focuses on the increasing proliferation of service channels (online, mobile and in-store) and digital media (toolkits, social media and live help) at the co-design interface. Based on qualitative and quantitative research, the author examines how this proliferation impacts customers’ value perception in the different stages of the co-design process. The research shows that customers’ value perception profits from varying levels of social presence throughout the co-design process. The work helps researchers and practitioners with surprising insights as well as hands-on recommendations to improve and adapt interfaces for customer co-design. Contents Customers’ Perceived Value in Co-Design & Mass Customization Challenges of Customer Co-Design Online Customer Co-Design Customer Co-Design & Live Help Target Groups Researchers and students in the fields of service innovation and business design as well as customer integration through co-design Practitioners in the mass customization industry focusing on the attractiveness of co-design interfaces and customers’ value perception The Author Dr. Stefan R. Thallmaier received his PhD in economic sciences from the HHL Leipzig Graduate School of Management, where he worked as Research Associate for Prof. Dr. Kathrin M. Möslein at the Center for Leading Innovation and Cooperation (CLIC).
  table of contents: Customers’ Perceived Value in Co-Design & Mass Customization -- Challenges of Customer Co-Design -- Online Customer Co-Design -- Customer Co-Design & Live Help.
  note: by Stefan R. Thallmaier.
  subject:
    topic: Business
  subject:
    topic: Market research
  subject:
    topic: Management
  subject:
    topic: Industrial management
  subject:
    topic: Sales management
  subject:
    topic: Business and Management
  subject:
    topic: Innovation/Technology Management
  subject:
    topic: Market Research/Competitive Intelligence
  subject:
    topic: Sales/Distribution
  classification: HD28-70
  classification: 658.514
  related item:
    title info:
      title: Springer eBooks
  related item:
    title info:
      title: Markt- und Unternehmensentwicklung Markets and Organisations
  identifier: 9783658075262
  identifier: http://dx.doi.org/10.1007/978-3-658-07526-2
  record info:
    record creation date: 141015
    record change date: 20151204181715.0
    record identifier: 978-3-658-07526-2