rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Social Media for Scientific Institutions
    sub title: How to Attract Young Academics by Using Social Media as a Marketing Tool
  name:
    name part: Hurrle, Daniel.
    role:
      role term: creator
    role:
      role term: author.
  name:
    name part: Postatny, Julia.
    role:
      role term: author.
  name:
    name part: SpringerLink (Online service)
  type of resource: text
  origin info:
    place:
      place term: gw
    date issued: 2015
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: electronic
    form: electronic resource
    reformatting quality: access
    form: remote
    extent: XVIII, 117 p. 34 illus. online resource.
  abstract: This book covers relevant topics of social media in the area of research institutes. Daniel Hurrle and Julia Postatny follow the research question of how social media can empower the communication of such institutes by using the example of the Berlin-Brandenburg Academy of Sciences and Humanities. Based on a comprehensive analysis of the designated target group of young academics, a holistic social media concept is developed with clear guidelines for immediate application and implementation. Diagrams, illustrations, models and short summaries after each section facilitate the understanding of the process and complex decisions, and lead the reader gently through the topic. Contents Social Media Environment and Marketing Scientific Institutions and Young Academics Online Survey, Benchmark Analysis and Expert Interviews Social Media Concept: Content, Platforms, Monitoring Target Groups Researchers and students in the fields of business administration, marketing, communications, social media, public relations, and communications sciences Practitioners in these areas The Authors Daniel Hurrle and Julia Postatny completed their Master’s Degree under the supervision of Prof. Dr. Dirk-Mario Boltz in International Marketing Management (M.A.) at the Berlin School of Economics and Law. With several long-term stays in the USA, Canada, Singapore and Europe along with hands-on experience in international companies they gained outstanding skills and know-how for their future marketing career.
  table of contents: Social Media Environment and Marketing -- Scientific Institutions and Young Academics -- Online Survey, Benchmark Analysis and Expert Interviews -- Social Media Concept: Content, Platforms, Monitoring.
  note: by Daniel Hurrle, Julia Postatny.
  subject:
    topic: Business
  subject:
    topic: Marketing
  subject:
    topic: Management
  subject:
    topic: Public administration
  subject:
    topic: Business and Management
  subject:
    topic: Marketing
  subject:
    topic: Management
  subject:
    topic: Public Administration
  classification: HF5410-5417.5
  classification: 658.8
  related item:
    title info:
      title: Springer eBooks
  related item:
    title info:
      title: BestMasters
  identifier: 9783658088224
  identifier: http://dx.doi.org/10.1007/978-3-658-08822-4
  record info:
    record creation date: 150130
    record change date: 20151204141926.0
    record identifier: 978-3-658-08822-4