rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Strategic Retail Management
    sub title: Text and International Cases
  name:
    name part: Zentes, Joachim.
    role:
      role term: creator
    role:
      role term: author.
  name:
    name part: Morschett, Dirk.
    role:
      role term: author.
  name:
    name part: Schramm-Klein, Hanna.
    role:
      role term: author.
  name:
    name part: SpringerLink (Online service)
  type of resource: text
  origin info:
    place:
      place term: gw
    date issued: 2017
    edition: 3rd ed. 2017.
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: electronic
    form: electronic resource
    reformatting quality: access
    form: remote
    extent: XVI, 468 p. 150 illus. online resource.
  abstract: This book is devoted to the dynamic development of retailing. The focus is on various strategy concepts adopted by retailing companies and their implementation in practice. This is not a traditional textbook or collection of case studies; it aims to demonstrate the complex and manifold questions of retail management in the form of twenty lessons, where each lesson provides a thematic overview of key issues and illustrates them via a comprehensive case study. The examples are all internationally known retail companies, to facilitate an understanding of what is involved in strategic retail management and illustrate best practices. In the third edition, all chapters were revised and updated. Two new chapters were added to treat topics like corporate social responsibility as well as marketing communication. All case studies were replaced by new ones to reflect the most recent developments. Well-known retail companies from different countries, like Tesco, Zalando, Hugo Boss, Carrefour, Amazon, Otto Group, are now used to illustrate particular aspects of retail management. Contents Functions, Formats and Players in Retailing Strategic Marketing in Retailing Marketing Mix in Retailing Buying, Logistics and Performance Measurement Target Groups Advanced undergraduate students and graduate students majoring in Business Administration, Marketing or Management Practitioners who wish to obtain compact and practice-oriented information on current concepts The Authors Joachim Zentes is Professor Emeritus of Management and Marketing at the Saarland University, Saarbrücken, Germany. Dirk Morschett is Professor of International Management at the University of Fribourg, Switzerland. Hanna Schramm-Klein is Professor of Marketing at the University of Siegen, Germany. .
  table of contents: Functions, Formats and Players in Retailing -- Strategic Marketing in Retailing -- Marketing Mix in Retailing -- Buying, Logistics and Performance Measurement.
  note: by Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein.
  subject:
    topic: Business
  subject:
    topic: Marketing
  subject:
    topic: Sales management
  subject:
    topic: Trade
  subject:
    topic: Commerce
  subject:
    topic: Business and Management
  subject:
    topic: Trade
  subject:
    topic: Sales/Distribution
  subject:
    topic: Marketing
  classification: HF5001-6182.2
  classification: 381
  related item:
    title info:
      title: Springer eBooks
  identifier: 9783658101831
  identifier: http://dx.doi.org/10.1007/978-3-658-10183-1
  record info:
    record creation date: 161007
    record change date: 20161007141749.0
    record identifier: 978-3-658-10183-1