rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Unit Pricing
    sub title: Empirical Investigations of its Influences at the Product and Retailer Levels
  name:
    name part: Himbert, Lena.
    role:
      role term: creator
    role:
      role term: author.
  name:
    name part: SpringerLink (Online service)
  type of resource: text
  origin info:
    place:
      place term: gw
    date issued: 2016
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: electronic
    form: electronic resource
    reformatting quality: access
    form: remote
    extent: XIX, 300 p. 31 illus. online resource.
  abstract: With a series of experiments, Lena Himbert highlights the influence of the unit price’s unit of measure on the consumer’s price-level perception and quality perception. Furthermore, this thesis shows that the unit price availability and prominence influences the consumer’s store price image. When shopping for pre-packaged products, consumers are offered a variety of product and price information at the point of purchase. The unit price represents price information given to the consumer for which the factor package size is removed and thereby lowers the information load for consumers in the shopping situation. However, retailers have considerable leeway concerning the unit price format. Aspects that can be varied are for example the unit of measure (e.g., price per kg vs price per 100 g) or font size. There is little to no previous research that gives advice to retailers how they should indicate the unit price on the price label. Contents Categorization and Review of Unit Price Research Legislation and the Importance of Unit Prices in the Marketplace Experiments addressing the influence of unit prices on product level an on retailer level Target Groups Lecturers and students of business administration, in particular marketing, and psychology Executives from the fields of price management, marketing and market research The Author Lena Himbert holds a PhD of the University of Kaiserslautern (Advisor: Prof. Dr. Stefan Roth). She works as a consultant for a global management consulting firm focusing on pricing, sales and marketing.
  table of contents: Categorization and Review of Unit Price Research -- Legislation and the Importance of Unit Prices in the Marketplace -- Experiments addressing the influence of unit prices on product level an on retailer level. .
  note: by Lena Himbert.
  subject:
    topic: Business
  subject:
    topic: Market research
  subject:
    topic: Business and Management
  subject:
    topic: Market Research/Competitive Intelligence
  classification: HF5415.2-5415.34
  classification: 658.83
  related item:
    title info:
      title: Springer eBooks
  identifier: 9783658134761
  identifier: http://dx.doi.org/10.1007/978-3-658-13476-1
  record info:
    record creation date: 160511
    record change date: 20160511085835.0
    record identifier: 978-3-658-13476-1