Unit Pricing Empirical Investigations of its Influences at the Product and Retailer Levels /

• Κύριος συγγραφέας: Himbert, Lena (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2016.
• Θέματα: Business.; Market research.; Business and Management.; Market Research/Competitive Intelligence.

With a series of experiments, Lena Himbert highlights the influence of the unit price’s unit of measure on the consumer’s price-level perception and quality perception. Furthermore, this thesis shows that the unit price availability and prominence influences the consumer’s store price image. When sh...

Πίνακας περιεχομένων:

• Categorization and Review of Unit Price Research
• Legislation and the Importance of Unit Prices in the Marketplace
• Experiments addressing the influence of unit prices on product level an on retailer level. .