rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: International Retailers' Performance in Host Countries
    sub title: The Roles of Strategies, Consumer Perceptions and the Local Environment
  name:
    name part: Morbe, Lukas.
    role:
      role term: creator
    role:
      role term: author.
    role:
      role term: aut
    role:
      role term: http://id.loc.gov/vocabulary/relators/aut
  name:
    name part: SpringerLink (Online service)
  type of resource: text
  origin info:
    place:
      place term: gw
    date issued: 2018
    edition: 1st ed. 2018.
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: electronic
    form: electronic resource
    reformatting quality: access
    form: remote
    extent: XXI, 165 p. 11 illus. online resource.
  abstract: Lukas Morbe sheds light on important antecedents of international retailers' local performance including international strategies and their local implementation, local consumers' perceptions as well as the wider country- and format-specific environment. This topic is of exceptional relevance due to the specific challenges that retail companies face with their increasing internationalization. Retailers transfer their formats across the globe while their business is local in nature and requires attention to the performance in each individual host country. The results of the presented analyses aim to inform retail managers' decisions in international expansion and operation, but also allow for theoretical implications for future research in the fields of retail management and international business. Contents International Strategy's Effects on Retailers' Local Implementation and Performance An Inter- and Intra-format Perspective on Transfer and Perception of Retail Formats Country Environment, Retailers' Resources and Local Performance: A Cross-Classified Multi-level Approach Target Groups Researchers and students of business administration with majors in international management in general and retail management or retailers' internationalization in particular Executives, managers, and experts in the fields of management and international expansion of retail firms About the Author Dr. Lukas Morbe worked as research assistant at the Chair for Marketing and Retailing at Trier University, where he received his doctoral degree.
  table of contents: International Strategy's Effects on Retailers' Local Implementation and Performance -- An Inter- and Intra-format Perspective on Transfer and Perception of Retail Formats -- Country Environment, Retailers' Resources and Local Performance: A Cross-Classified Multi-level Approach.
  note: by Lukas Morbe.
  subject:
    topic: International business enterprises
  subject:
    topic: Leadership
  subject:
    topic: Marketing
  subject:
    topic: International Business
  subject:
    topic: Business Strategy/Leadership
  subject:
    topic: Marketing
  classification: HD62.4-62.45
  classification: 658.049
  related item:
    title info:
      title: Springer eBooks
  related item:
    title info:
      title: Handel und Internationales Marketing Retailing and International Marketing
  identifier: 9783658220693
  identifier: https://doi.org/10.1007/978-3-658-22069-3
  record info:
    record creation date: 180427
    record change date: 20191220130317.0
    record identifier: 978-3-658-22069-3