rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Business Development
    sub title: Customer-oriented Business Development for successful companies
  name:
    name part: Kohne, Andreas.
    role:
      role term: creator
    role:
      role term: author.
    role:
      role term: aut
    role:
      role term: http://id.loc.gov/vocabulary/relators/aut
  name:
    name part: SpringerLink (Online service)
  type of resource: text
  origin info:
    place:
      place term: gw
    date issued: 2019
    edition: 1st ed. 2019.
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: electronic
    form: electronic resource
    reformatting quality: access
    form: remote
    extent: IX, 110 p. 12 illus., 8 illus. in color. online resource.
  abstract: This book offers a comprehensive guide to Business Development (BD): what it is, what professional skills are needed, why it is vital to business growth, and how to implement it successfully in a corporation. The book draws on the author's considerable expertise and experience, gained in his position as Business Development Manager for a multinational IT company with offices in a dozen countries. Taking a step-by-step approach, the book reviews the principles of Business Development, from goals and change management, through stakeholder interests, lean startup mentality and corporate culture in general. It also examines the process of Business Development in detail, and includes separate chapters on the structure, life cycle and management of the portfolio and the allocation of corporate, internal and external resources in the development plan. The case study section follows a hypothetical company through the conception, creation and implementation of a Business Development plan. This book inspires readers from corporate executives and managers, to academic researchers and business students. Content Business Development: role, role profile, business unit, process Portfolio structure, management and life cycle Resources Target market Market cultivation strategy Case study Six steps to Business Development Target Groups CEOs Responsible persons from sales and marketing Project and product managers of all industries Students of Business Administration and Business Informatics The Author Andreas Kohne works as Business Development and Sales Manager at the Dortmund-based company Materna TMT in Germany. He previously worked in the areas of Business and Corporate Development as well as the assistant to the management of the parent company in Dortmund. He has a doctorate in Computer Science from the TU Dortmund and writes reference books in the areas of IT and business.
  table of contents: Business Development: role, role profile, business unit, process -- Portfolio structure, management and life cycle -- Resources.-Target market -- Market cultivation strategy -- Case study -- Six steps to Business Development.
  note: by Andreas Kohne.
  subject:
    topic: Computers
  subject:
    topic: Information technology
  subject:
    topic: Business-Data processing
  subject:
    topic: Management
  subject:
    topic: Marketing
  subject:
    topic: Sales management
  subject:
    topic: Computing Milieux
  subject:
    topic: Information Systems and Communication Service
  subject:
    topic: IT in Business
  subject:
    topic: Management
  subject:
    topic: Marketing
  subject:
    topic: Sales/Distribution
  classification: QA75.5-76.95
  classification: 004
  related item:
    title info:
      title: Springer eBooks
  identifier: 9783658247263
  identifier: https://doi.org/10.1007/978-3-658-24726-3
  record info:
    record creation date: 190204
    record change date: 20191024151428.0
    record identifier: 978-3-658-24726-3