rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    non sort: The
    title: Strategy Planning Process
    sub title: Analyses, Options, Projects
  name:
    name part: Grünig, Rudolf.
    role:
      role term: creator
    role:
      role term: author.
  name:
    name part: Kühn, Richard.
    role:
      role term: author.
  name:
    name part: SpringerLink (Online service)
  type of resource: text
  origin info:
    place:
      place term: gw
    date issued: 2015
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: electronic
    form: electronic resource
    reformatting quality: access
    form: remote
    extent: XVIII, 277 p. 120 illus. online resource.
  abstract: Developing future strategies for a company is an important and complex task, and forms the core issue in this book. A company’s strategy defines its future direction, specifying its desired market position and key competitive advantages both at the level of market offers and of resources. This book provides clear, straightforward advice for professionals: after a brief introduction to strategic planning, a heuristic process for determining future strategies is presented. It shows how to analyze a company’s current situation, develop and assess options for the future, and define implementation projects. Throughout the book, detailed recommendations are illustrated with the help of numerous concrete examples. The book is a further development of the authors’ highly successful previous publication “Process-based Strategic Planning,” which appeared in six editions.
  table of contents: Preface -- Brief contents -- Contents -- List of figures -- List of inserts -- Introduction -- Part I: Idea of strategic planning -- Part II: Strategic documents and strategy planning process -- Part III: Initializing strategic planning -- Part IV: Strategic analysis at the corporal level -- Part V: Developing the corporate strategy -- Part VI: Strategic analysis at the business level -- Part VII: Developing the business strategies -- Part VIII: Finalizing strategic planning -- Glossary -- Index -- Bibliography.
  note: by Rudolf Grünig, Richard Kühn.
  subject:
    topic: Business
  subject:
    topic: Entrepreneurship
  subject:
    topic: Management
  subject:
    topic: Leadership
  subject:
    topic: Organization
  subject:
    topic: Planning
  subject:
    topic: Operations research
  subject:
    topic: Decision making
  subject:
    topic: Business and Management
  subject:
    topic: Business Strategy/Leadership
  subject:
    topic: Organization
  subject:
    topic: Operation Research/Decision Theory
  subject:
    topic: Entrepreneurship
  subject:
    topic: Management
  classification: HD28-70
  classification: 658.4092
  related item:
    title info:
      title: Springer eBooks
  identifier: 9783662456491
  identifier: http://dx.doi.org/10.1007/978-3-662-45649-1
  record info:
    record creation date: 150413
    record change date: 20151204174234.0
    record identifier: 978-3-662-45649-1