http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
Business Project Management and Marketing
Marketing and implementing large-volume orders and major projects calls for specific types of expertise. This textbook deals with all of the management tasks involved: order management, inquiry evaluation and proposal preparation, pricing and revenue planning, order financing and financial engineering, contract management, negotiation management, project management, and finally project cooperation. Adopting a cross-sector perspective, it examines both traditional manufacturing industries and business-to-business services. All contributions are presented in an accessible style, making the book well-suited as both a managerial textbook and valuable practical guide. .
Order Management -- Inquiry Evaluation and Proposal Preparation -- Pricing and Revenue Planning in the Project Business -- Order Financing and Financial Engineering -- Contract Management -- Negotiation Management -- Project Management -- Project Cooperation.
edited by Michael Kleinaltenkamp, Wulff Plinke, Ingmar Geiger.
Springer Texts in Business and Economics