rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Business Project Management and Marketing
    sub title: Mastering Business Markets
  name:
    name part: Kleinaltenkamp, Michael.
    role:
      role term: editor.
  name:
    name part: Plinke, Wulff.
    role:
      role term: editor.
  name:
    name part: Geiger, Ingmar.
    role:
      role term: editor.
  name:
    name part: SpringerLink (Online service)
  type of resource: text
  origin info:
    place:
      place term: gw
    date issued: 2016
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: electronic
    form: electronic resource
    reformatting quality: access
    form: remote
    extent: VII, 399 p. 142 illus. online resource.
  abstract: Marketing and implementing large-volume orders and major projects calls for specific types of expertise. This textbook deals with all of the management tasks involved: order management, inquiry evaluation and proposal preparation, pricing and revenue planning, order financing and financial engineering, contract management, negotiation management, project management, and finally project cooperation. Adopting a cross-sector perspective, it examines both traditional manufacturing industries and business-to-business services. All contributions are presented in an accessible style, making the book well-suited as both a managerial textbook and valuable practical guide. .
  table of contents: Order Management -- Inquiry Evaluation and Proposal Preparation -- Pricing and Revenue Planning in the Project Business -- Order Financing and Financial Engineering -- Contract Management -- Negotiation Management -- Project Management -- Project Cooperation.
  note: edited by Michael Kleinaltenkamp, Wulff Plinke, Ingmar Geiger.
  subject:
    topic: Business
  subject:
    topic: Accounting
  subject:
    topic: Bookkeeping
  subject:
    topic: Marketing
  subject:
    topic: Project management
  subject:
    topic: Organization
  subject:
    topic: Planning
  subject:
    topic: Business and Management
  subject:
    topic: Marketing
  subject:
    topic: Project Management
  subject:
    topic: Accounting/Auditing
  subject:
    topic: Organization
  classification: HF5410-5417.5
  classification: 658.8
  related item:
    title info:
      title: Springer eBooks
  related item:
    title info:
      title: Springer Texts in Business and Economics
  identifier: 9783662485071
  identifier: http://dx.doi.org/10.1007/978-3-662-48507-1
  record info:
    record creation date: 160108
    record change date: 20170627141541.0
    record identifier: 978-3-662-48507-1