rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    non sort: The
    title: Strategy Planning Process
    sub title: Analyses, Options, Projects
  name:
    name part: Grünig, Rudolf.
    role:
      role term: creator
    role:
      role term: author.
    role:
      role term: aut
    role:
      role term: http://id.loc.gov/vocabulary/relators/aut
  name:
    name part: Kühn, Richard.
    role:
      role term: author.
    role:
      role term: aut
    role:
      role term: http://id.loc.gov/vocabulary/relators/aut
  name:
    name part: SpringerLink (Online service)
  type of resource: text
  origin info:
    place:
      place term: gw
    date issued: 2018
    edition: 2nd ed. 2018.
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: electronic
    form: electronic resource
    reformatting quality: access
    form: remote
    extent: XX, 265 p. 120 illus. online resource.
  abstract: Developing future strategies for a company is an important and complex task, and forms the core issue in this book. A company's strategy defines its future direction, specifying its desired market position and key competitive advantages both at the level of market offers and of resources. This book provides clear, straightforward advice for professionals: after a brief introduction to strategic planning, a heuristic process for determining future strategies is presented. It shows how to analyze a company's current situation, develop and assess options for the future, and define implementation projects. Throughout the book, detailed recommendations are illustrated with the help of numerous concrete examples. As a result of studying applications of the book in practice, the second edition benefits from a simplified, hands-on analysis and planning process at the business level.
  table of contents: Idea of Strategic Planning -- Strategic Documents and the Strategy Planning -- Initializing Strategic Planning -- Strategic Analysis at the Corporate Level -- Developing the Corporate Strategy -- Strategic Analysis at the Business Level -- Developing the Business Strategies -- Finalizing Strategic Planning.
  note: by Rudolf Grünig, Richard Kühn.
  subject:
    topic: Leadership
  subject:
    topic: Organization
  subject:
    topic: Planning
  subject:
    topic: Operations research
  subject:
    topic: Decision making
  subject:
    topic: Entrepreneurship
  subject:
    topic: Marketing
  subject:
    topic: Business Strategy/Leadership
  subject:
    topic: Organization
  subject:
    topic: Operations Research/Decision Theory
  subject:
    topic: Entrepreneurship
  subject:
    topic: Marketing
  classification: HD28-70
  classification: 658.4092
  related item:
    title info:
      title: Springer eBooks
  identifier: 9783662562215
  identifier: https://doi.org/10.1007/978-3-662-56221-5
  record info:
    record creation date: 180418
    record change date: 20191025141958.0
    record identifier: 978-3-662-56221-5