rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Intellectual Property Management
    sub title: The Role of Technology-Brands in the Appropriation of Technological Innovation
  name:
    name part: Jennewein, Klaus.
    role:
      role term: creator
    role:
      role term: author.
  name:
    name part: SpringerLink (Online service)
  type of resource: text
  origin info:
    place:
      place term: gw
    date issued: 2005
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: electronic
    form: electronic resource
    reformatting quality: access
    form: remote
    extent: XVIII, 404 p. 62 illus. online resource.
  abstract: The book investigates the interplay of brand equity and technological assets at the corporate level. In a grounded theory approach it develops a model of how companies in technology intensive industries can improve the appropriation of the returns of their intangible technological assets with the help of brand equity and thus improve their competitiveness. The theoretical discussions are supported by two extensive case studies on Bayer Aspirin and Cisco Systems as well as an extensive econometric analysis. The developed model points out how the strategic relevance of immaterial technological assets and brand equity develop along the technology-life-cycle and indicates how companies can, by an integrated technology and brand equity management, appropriate the returns of their initial technological advantage in the long-run. The implications of the findings for business companies as well as researchers are clearly revealed.
  table of contents: The New Era of Intangible Assets -- Case Studies on the Appropriation of Intellectual Assets -- Intangible Assets: Characteristics, Generation & Protection -- Strategic Management of Intangible Assets -- Econometric Analysis -- General Summary and Conclusion.
  note: by Klaus Jennewein.
  subject:
    topic: Business
  subject:
    topic: Entrepreneurship
  subject:
    topic: Management
  subject:
    topic: Industrial management
  subject:
    topic: Business and Management
  subject:
    topic: Entrepreneurship
  subject:
    topic: Innovation/Technology Management
  classification: HB615
  classification: 658.421
  related item:
    title info:
      title: Springer eBooks
  related item:
    title info:
      title: Contributions to Management Science
  identifier: 9783790815993
  identifier: http://dx.doi.org/10.1007/b137956
  record info:
    record creation date: 100301
    record change date: 20151204173033.0
    record identifier: 978-3-7908-1599-3