rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Innovation, Market Archetypes and Outcome
    sub title: An Integrated Framework
  name:
    name part: Sarkar, Soumodip.
    role:
      role term: creator
    role:
      role term: author.
  name:
    name part: SpringerLink (Online service)
  type of resource: text
  origin info:
    place:
      place term: gw
    date issued: 2007
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: electronic
    form: electronic resource
    reformatting quality: access
    form: remote
    extent: XI, 202 p. online resource.
  abstract: Innovation is the key to firm competitiveness and growth yet studying innovation is much like the ancient parable about a group of blind men each touching a different part of an elephant. This book is a fresh new approach to understanding innovation – market linkages using one unified framework. The book examines an integrated innovation environment. Four market archetypes as well as the market outcome for each archetype are described. Innovation dynamics including commoditization, the constant innovation challenge and the sustainability of innovation are analyzed along with cases including the iPod, Lego, Barbie, the browser wars and Google. A diagnostic matrix is presented which enables one to take a ´snapshot´ of a product in the innovation environment. This book is an invaluable tool for the academic, the manager and the consultant to understand ‘where’ a firm is located in an innovation environment, `why’ it is so located and provides valuable clues as to ‘what’ to do when designing strategy.
  table of contents: Innovation -- Innovation and Markets: The Known Paths -- Innovation: An Integrated Framework -- Market Archetypes: the Fox, the Wolf, the Bear and the Sheep -- Metamorphoses: Market Archetypes, Innovation and Integrated Dynamics -- Sustaining Innovation: Staying Ahead -- Staying Alive: Struggles in Innovation Space -- Commoditization — The Sword of Damocles -- Escape from Commoditization? -- Mapping the Integrated Innovation Space: A Look at the Mirror -- An Integrated Innovation Landscape.
  note: by Soumodip Sarkar.
  subject:
    topic: Business
  subject:
    topic: Management
  subject:
    topic: Industrial management
  subject:
    topic: Economic policy
  subject:
    topic: Business and Management
  subject:
    topic: Innovation/Technology Management
  subject:
    topic: R & D/Technology Policy
  classification: HD28-70
  classification: 658.514
  related item:
    title info:
      title: Springer eBooks
  identifier: 9783790819465
  identifier: http://dx.doi.org/10.1007/978-3-7908-1946-5
  record info:
    record creation date: 100301
    record change date: 20151204140702.0
    record identifier: 978-3-7908-1946-5