rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Advances in Advertising Research (Vol. III)
    sub title: Current Insights and Future Trends
  name:
    name part: Eisend, Martin.
    role:
      role term: editor.
  name:
    name part: Langner, Tobias.
    role:
      role term: editor.
  name:
    name part: Okazaki, Shintaro.
    role:
      role term: editor.
  name:
    name part: SpringerLink (Online service)
  type of resource: text
  origin info:
    place:
      place term: gw
    date issued: 2012
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: electronic
    form: electronic resource
    reformatting quality: access
    form: remote
    extent: XII, 436 p. online resource.
  abstract: Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 10th International Conference on Research in Advertising (ICORIA) which was held in Berlin (Germany) in June 2011. In the face of an ever increasing number of products and services, as well as an increasingly cluttered media environment, advertising research is confronted with multiple challenges. Against this background, the book provides international state-of-the-art research with 32 articles by renowned scholars from the worldwide ICORIA network. .
  table of contents: Advertising Content, Appeals, and Execution -- Corporate Responsibility, Social Issues, and Advertising -- Social Media, Online, and Mobile Advertising -- Product Placement -- Gender, Children, and Advertising -- Consumers, Companies, Brands, and their Relationships.
  note: edited by Martin Eisend, Tobias Langner, Shintaro Okazaki.
  subject:
    topic: Business
  subject:
    topic: Marketing
  subject:
    topic: Business and Management
  subject:
    topic: Marketing
  classification: HF5410-5417.5
  classification: 658.8
  related item:
    title info:
      title: Springer eBooks
  related item:
    title info:
      title: European Advertising Academy
  identifier: 9783834942913
  identifier: http://dx.doi.org/10.1007/978-3-8349-4291-3
  record info:
    record creation date: 120822
    record change date: 20151204144635.0
    record identifier: 978-3-8349-4291-3