rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Luxury Marketing
    sub title: A Challenge for Theory and Practice
  name:
    name part: Wiedmann, Klaus-Peter.
    role:
      role term: editor.
  name:
    name part: Hennigs, Nadine.
    role:
      role term: editor.
  name:
    name part: SpringerLink (Online service)
  type of resource: text
  origin info:
    place:
      place term: gw
    date issued: 2013
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: electronic
    form: electronic resource
    reformatting quality: access
    form: remote
    extent: XIV, 416 p. online resource.
  abstract: Luxury Marketing A Challenge for Theory and Practice The luxury market has transformed from its traditional conspicuous consumption model to a new experiential luxury sensibility that is marked by a change in how consumers define luxury. In a global context, it is crucial to understand why consumers buy luxury, what they believe luxury is, and how their perception of luxury value impacts their buying behavior. This handbook aims to provide a holistic approach to luxury marketing with respect to the characteristics and the key challenges and opportunities of luxury brand management. Therefore, the multifaceted contributions by authors from different parts of the world will offer both a research and management perspective of luxury marketing and deliver a concentrated body of knowledge with contributions from diverse elements. Contents Luxury Consumption - A Global Phenomenon or Dependent on Cultural Differences? - A Theoretical Perspective - The Context of Societal Change Luxury Brands - The Customer’s Perspective within Specific Cultural Contexts The Luxury Industry - Counterfeits The Management of Luxury Brands Luxury Marketing in the Wine Industry Target Groups Academics and researchers in various disciplines; Marketing Managers. Editors Klaus-Peter Wiedmann is the Chair of Marketing and Management and the Director of the Institute of Marketing and Management at the Leibniz University of Hannover, Germany. Nadine Hennigs is an Assistant Professor at the Institute of Marketing and Management at the Leibniz University of Hannover, Germany.
  table of contents: Luxury Consumption -- Luxury Brands -- The Luxury Industry -- The Management of Luxury Brands -- Luxury Marketing in the Wine Industry.
  note: edited by Klaus-Peter Wiedmann, Nadine Hennigs.
  subject:
    topic: Business
  subject:
    topic: Marketing
  subject:
    topic: Management
  subject:
    topic: Business and Management
  subject:
    topic: Marketing
  subject:
    topic: Management
  classification: HF5410-5417.5
  classification: 658.8
  related item:
    title info:
      title: Springer eBooks
  identifier: 9783834943996
  identifier: http://dx.doi.org/10.1007/978-3-8349-4399-6
  record info:
    record creation date: 121116
    record change date: 20151204160319.0
    record identifier: 978-3-8349-4399-6