rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Mobile Support in Customer Loyalty Management
    sub title: An Architectural Framework
  name:
    name part: Zeidler, Christian.
    role:
      role term: creator
    role:
      role term: author.
  name:
    name part: SpringerLink (Online service)
  type of resource: text
  origin info:
    place:
      place term: gw
    date issued: 2009
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: electronic
    form: electronic resource
    reformatting quality: access
    form: remote
    extent: XVII, 239 p. 39 illus. online resource.
  abstract: Mobile technology has developed extremely quickly from a niche position as an exclusive wireless voice transmission technology to a multimedia enabled mass market product. Little is known, however, how mobile services can be used most effectively to intensify customer loyalty. Christian Zeidler identifies the potential of mobile services for the management of customer relationships. He develops a framework that provides a technical infrastructure capable of leveraging these advantages through a service delivery platform. The author, thereby, provides a valuable tool for the integration of the mobile channel into the traditional marketing mix.
  table of contents: and problem frame -- Requirements derived from relationship marketing and customer loyalty -- Mobile infrastructure perspective on the loyalty framework -- The reference model for the mobile supported loyalty scheme -- Analysis of business models for the mobile supported loyalty scheme -- Reference model evaluation -- Results and recommendations.
  note: by Christian Zeidler.
  subject:
    topic: Business
  subject:
    topic: Marketing
  subject:
    topic: Information technology
  subject:
    topic: Business
    topic: Data processing
  subject:
    topic: Business and Management
  subject:
    topic: Marketing
  subject:
    topic: IT in Business
  classification: HF5410-5417.5
  classification: 658.8
  related item:
    title info:
      title: Springer eBooks
  identifier: 9783834983015
  identifier: http://dx.doi.org/10.1007/978-3-8349-8301-5
  record info:
    record creation date: 100301
    record change date: 20151204175017.0
    record identifier: 978-3-8349-8301-5