rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Technology Acceptance of Connected Services in the Automotive Industry
  name:
    name part: Hiraoka, Clemens.
    role:
      role term: creator
    role:
      role term: author.
  name:
    name part: SpringerLink (Online service)
  type of resource: text
  origin info:
    place:
      place term: gw
    date issued: 2009
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: electronic
    form: electronic resource
    reformatting quality: access
    form: remote
    extent: XIX, 150 p. 55 illus. online resource.
  abstract: Telematics in the automotive industry are the most popular example of Connected Services. But despite their implementation in several million of vehicles worldwide, there has only been little consideration in research. Clemens Hiraoka analyzes the entire customer lifecycle from awareness, acceptance, and usage to the renewal of the service contract and uncovers the drivers in each of these stages. His evaluation gives a series of new implications for management and research.
  table of contents: to Connected Services -- Scoping the research focus through theoretical foundations -- Experiencing Connected Services in the automotive industry -- Forming the conceptual framework into a research model -- Winning insights from quantitative data analysis -- Developing Connected Services today and tomorrow.
  note: by Clemens Hiraoka.
  subject:
    topic: Business
  subject:
    topic: Management science
  subject:
    topic: Marketing
  subject:
    topic: Business and Management
  subject:
    topic: Marketing
  subject:
    topic: Business and Management, general
  classification: HF5410-5417.5
  classification: 658.8
  related item:
    title info:
      title: Springer eBooks
  identifier: 9783834983091
  identifier: http://dx.doi.org/10.1007/978-3-8349-8309-1
  record info:
    record creation date: 100301
    record change date: 20151204155003.0
    record identifier: 978-3-8349-8309-1