rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Market-Driving Behavior in Emerging Firms
    sub title: A Study on Market-Driving Behavior, its Moderators and Performance Implications in German Emerging Technology Ventures
  name:
    name part: Neuenburg, Jesko-Philipp.
    role:
      role term: creator
    role:
      role term: author.
  name:
    name part: SpringerLink (Online service)
  type of resource: text
  origin info:
    place:
      place term: gw
    date issued: 2010
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: electronic
    form: electronic resource
    reformatting quality: access
    form: remote
    extent: XVIII, 249 p. 50 illus. online resource.
  abstract: Market orientation has been established as a source of company success over the past 20 years. Jesko-Philipp Neuenburg researches the market-driving behavior – i.e. the behavior of a company that is directed to fundamentally change the structure of the market and/or behavior of market stakeholders – in emerging firms on a theoretical as well as an empirical level. A study of 224 emerging technology firms in Germany is presented and the results indicate that market-driving behavior has a positive influence on firm success.
  table of contents: Basics of investigation -- Conceptualization of market-driving behavior in emerging firms -- Measurement of market-driving behavior in emerging firms -- Empirical study of market-driving behavior in emerging technology firms -- Discussion -- Summary.
  note: by Jesko-Philipp Neuenburg.
  subject:
    topic: Business
  subject:
    topic: Marketing
  subject:
    topic: Management
  subject:
    topic: Business and Management
  subject:
    topic: Marketing
  subject:
    topic: Management
  classification: HF5410-5417.5
  classification: 658.8
  related item:
    title info:
      title: Springer eBooks
  identifier: 9783834984920
  identifier: http://dx.doi.org/10.1007/978-3-8349-8492-0
  record info:
    record creation date: 100317
    record change date: 20151204155536.0
    record identifier: 978-3-8349-8492-0