rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Revenue Management and Survival Analysis in the Automobile Industry
  name:
    name part: Jerenz, André.
    role:
      role term: creator
    role:
      role term: author.
  name:
    name part: SpringerLink (Online service)
  type of resource: text
  origin info:
    place:
      place term: gw
    date issued: 2008
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: electronic
    form: electronic resource
    reformatting quality: access
    form: remote
    extent: XVIII, 169 p. online resource.
  abstract: Today, the automobile industry is faced by increasing price competition while profit margins are shrinking. The used car sector is affected the most, amplified by excess supply in day registrations and the impact of the continuing rebate war in the new car sector. André Jerenz develops a price-based revenue management framework to support retailers in establishing better and more profitable pricing strategies, including assigning an initial asking price and the adjustment of price over time. For the profit maximization problem of a used car retailer, the author derives different algorithms for determining optimal strategies by applying stochastic control theory. Within the scope of the demand forecasting component, he proposes the adoption of survival analysis for estimating individual price response functions, modeled by parametric and semi-parametric survival functions. Thus, the effects of variables such as the asking price are taken into account. The evaluation of data from a case study in the German used car market reveals a significant potential for an increase in profitability and confirms the proposed price-based revenue management concept.
  table of contents: Revenue Management and the Automobile Industry -- Modeling the Price-Based Revenue Management Problem -- Survival Analysis: Estimation of the Price-Response Function -- Validation of the Survival Analysis Approach: a Case Study within the Used Car Market -- Computational Analysis: Proof of Concept -- Conclusions and Further Directions.
  note: by André Jerenz.
  subject:
    topic: Business
  subject:
    topic: Management science
  subject:
    topic: Marketing
  subject:
    topic: Operations research
  subject:
    topic: Decision making
  subject:
    topic: Business and Management
  subject:
    topic: Business and Management, general
  subject:
    topic: Marketing
  subject:
    topic: Operation Research/Decision Theory
  classification: HF4999.2-6182
  classification: HD28-70
  classification: 650
  related item:
    title info:
      title: Springer eBooks
  identifier: 9783834998408
  identifier: http://dx.doi.org/10.1007/978-3-8349-9840-8
  record info:
    record creation date: 100301
    record change date: 20151204170836.0
    record identifier: 978-3-8349-9840-8