rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Market Entry Strategies of Foreign Telecom Companies in India
  name:
    name part: Levi, Kiruba Jeyaseeli Benjamin.
    role:
      role term: creator
    role:
      role term: author.
  name:
    name part: SpringerLink (Online service)
  type of resource: text
  origin info:
    place:
      place term: gw
    date issued: 2007
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: electronic
    form: electronic resource
    reformatting quality: access
    form: remote
    extent: XXX, 289 p. online resource.
  abstract: India’s telephone network is the second largest in the world, next to China. Over the last decade, these emerging economies have been the drivers of growth in the world economy. Therefore foreign companies have been rushing to invest in these countries more or less successfully. Kiruba Jeyaseeli Benjamin Levi highlights why the Indian telecom market is so attractive to foreign investors. She describes the rules and regulations for telecoms in India, and examines the reasons for success and failure of the foreign telecom companies in India. She identifies the prime sectors of the Indian telecom market for investment and provides recommendations to foreign companies intending to enter the Indian telecom market.
  table of contents: Preliminary Remarks -- Strategic management and market entry strategies in the literature -- Telecom market in India -- Description and assessment of cases on market entry strategies of foreign companies in Indian telecom market -- Recommendations and guidelines for foreign companies entering the Indian telecom market in future -- Final remarks.
  note: by Kiruba Jeyaseeli Benjamin Levi.
  subject:
    topic: Business
  subject:
    topic: Marketing
  subject:
    topic: Management
  subject:
    topic: Business and Management
  subject:
    topic: Marketing
  subject:
    topic: Management
  classification: HF5410-5417.5
  classification: 658.8
  related item:
    title info:
      title: Springer eBooks
  identifier: 9783835094536
  identifier: http://dx.doi.org/10.1007/978-3-8350-9453-6
  record info:
    record creation date: 100301
    record change date: 20151204171704.0
    record identifier: 978-3-8350-9453-6