Product Research The Art and Science Behind Successful Product Launches /

• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Άλλοι συγγραφείς: Raghavan, N. R. Srinivasa (Επιμελητής έκδοσης), Cafeo, John A. (Επιμελητής έκδοσης)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Dordrecht : Springer Netherlands, 2009.
• Θέματα: Engineering.; Operations research.; Decision making.; Computer simulation.; Mathematical models.; Statistics.; Engineering design.; Engineering Design.; Mathematical Modeling and Industrial Mathematics.; Operation Research/Decision Theory.; Statistics for Social Science, Behavorial Science, Education, Public Policy, and Law.; Simulation and Modeling.

New product development is a highly creative exercise, often involving an interdisciplinary decision making and execution process. This book is a compendium of research articles on various issues concerning product research, written by research scholars both from academia and industry. The papers ha...