rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Competitive Advantage of Customer Centricity
  name:
    name part: Parniangtong, Sathit.
    role:
      role term: creator
    role:
      role term: author.
  name:
    name part: SpringerLink (Online service)
  type of resource: text
  origin info:
    place:
      place term: si
    date issued: 2017
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: electronic
    form: electronic resource
    reformatting quality: access
    form: remote
    extent: XV, 330 p. 140 illus., 35 illus. in color. online resource.
  abstract: This book presents strategies that put the customer at the center of an enterprise. It elaborates on the reasons for viewing customers as assets that a firm needs to acquire, develop and cultivate in order to generate profitable relationships, and champions customer profitability as the metric for measuring business performance. Further, it advocates the need to provide solutions to customers’ requirements with bundles of products and services. It broadens the definition of customer value beyond tangible benefits and price to include both tangible and intangible benefits and total ownership costs, while embracing a variety of unique customer needs. The book highlights the value of business planning, marketing and sales mechanisms and changing employee behavior to create lifelong, high-value profitable customer relationships that satisfy the customer’s needs. Competitive Advantage of Customer Centricity maps a new journey that entire organizations must undertake in order to achieve these lucrative goals.
  table of contents: Preface -- Acknowledgment -- Chapter 1. Gaining Sustainable Competitive Advantage -- Chapter 2. Strategy: Roadmap for Market Leadership -- Chapter 3. Problem-Solving Approach to Business Strategy -- Chapter 4. Customer-Centric Thinking -- Chapter 5. Formulating Customer-Driven Strategy -- Chapter 6. Customer Centricity — A Marketing Perspective -- Chapter 7. The Change Journey Toward Customer Centricity -- Chapter 8. Using Collaboration to Create Added-Value for End Customers -- Chapter 9. Gaining the Edge through Product-Delivery Services -- Chapter 10. Embracing Customers’ Diverse Needs.
  note: by Sathit Parniangtong.
  subject:
    topic: Business
  subject:
    topic: Market research
  subject:
    topic: Customer relations
    topic: Management
  subject:
    topic: Leadership
  subject:
    topic: Business and Management
  subject:
    topic: Customer Relationship Management
  subject:
    topic: Business Strategy/Leadership
  subject:
    topic: Market Research/Competitive Intelligence
  classification: HF5415.5-HF5415.53
  classification: 658.812
  related item:
    title info:
      title: Springer eBooks
  related item:
    title info:
      title: Management for Professionals
  identifier: 9789811044427
  identifier: http://dx.doi.org/10.1007/978-981-10-4442-7
  record info:
    record creation date: 170605
    record change date: 20170605153731.0
    record identifier: 978-981-10-4442-7