rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Market Research
    sub title: The Process, Data, and Methods Using Stata
  name:
    name part: Mooi, Erik.
    role:
      role term: creator
    role:
      role term: author.
    role:
      role term: aut
    role:
      role term: http://id.loc.gov/vocabulary/relators/aut
  name:
    name part: Sarstedt, Marko.
    role:
      role term: author.
    role:
      role term: aut
    role:
      role term: http://id.loc.gov/vocabulary/relators/aut
  name:
    name part: Mooi-Reci, Irma.
    role:
      role term: author.
    role:
      role term: aut
    role:
      role term: http://id.loc.gov/vocabulary/relators/aut
  name:
    name part: SpringerLink (Online service)
  type of resource: text
  origin info:
    place:
      place term: si
    date issued: 2018
    edition: 1st ed. 2018.
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: electronic
    form: electronic resource
    reformatting quality: access
    form: remote
    extent: XX, 416 p. 212 illus., 50 illus. in color. online resource.
  abstract: This book is an easily accessible and comprehensive guide which helps make sound statistical decisions, perform analyses, and interpret the results quickly using Stata. It includes advanced coverage of ANOVA, factor, and cluster analyses in Stata, as well as essential regression and descriptive statistics. It is aimed at those wishing to know more about the process, data management, and most commonly used methods in market research using Stata. The book offers readers an overview of the entire market research process from asking market research questions to collecting and analyzing data by means of quantitative methods. It is engaging, hands-on, and includes many practical examples, tips, and suggestions that help readers apply and interpret quantitative methods, such as regression, factor, and cluster analysis. These methods help researchers provide companies with useful insights.
  table of contents: Chapter 1: Introduction -- Chapter 2: The Market Research Process -- Chapter 3: Data -- Chapter 4: Getting Data -- Chapter 5: Descriptive Statistics -- Chapter 6: Hypothesis Testing -- Chapter 7: Regression Analysis -- Chapter 8: Factor Analysis -- Chapter 9: Cluster Analysis -- Chapter 10: Communicating the Results.
  note: by Erik Mooi, Marko Sarstedt, Irma Mooi-Reci.
  subject:
    topic: Market research
  subject:
    topic: Statistics
  subject:
    topic: Knowledge management
  subject:
    topic: Market Research/Competitive Intelligence
  subject:
    topic: Statistics for Business, Management, Economics, Finance, Insurance
  subject:
    topic: Knowledge Management
  classification: HF5415.2-5415.34
  classification: 658.83
  related item:
    title info:
      title: Springer eBooks
  related item:
    title info:
      title: Springer Texts in Business and Economics
  identifier: 9789811052187
  identifier: https://doi.org/10.1007/978-981-10-5218-7
  record info:
    record creation date: 171101
    record change date: 20191025091734.0
    record identifier: 978-981-10-5218-7