rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Restaurant Chains in China
    sub title: The Dilemma of Standardisation versus Authenticity
  name:
    name part: Zeng, Guojun.
    role:
      role term: creator
    role:
      role term: author.
    role:
      role term: aut
    role:
      role term: http://id.loc.gov/vocabulary/relators/aut
  name:
    name part: de Vries, Henk J.
    role:
      role term: author.
    role:
      role term: aut
    role:
      role term: http://id.loc.gov/vocabulary/relators/aut
  name:
    name part: Go, Frank M.
    role:
      role term: author.
    role:
      role term: aut
    role:
      role term: http://id.loc.gov/vocabulary/relators/aut
  name:
    name part: SpringerLink (Online service)
  type of resource: text
  origin info:
    place:
      place term: si
    date issued: 2019
    edition: 1st ed. 2019.
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: electronic
    form: electronic resource
    reformatting quality: access
    form: remote
    extent: XVII, 126 p. 26 illus. online resource.
  abstract: This book explores the paradox of the hospitality industry: customers demand not only personal and innovative tourism products and services, but also cost-effective ones. Enterprises have the option to meet the former demand by offering authentic products and services while the latter could be achieved through standardization. Although it seems ideal to combine both concepts, they seemingly contradict each other leading to suppliers facing an authenticity-standardization paradox. The authors identify, analyze, and provide solutions for this authenticity-standardization paradox based on a series of case studies of restaurants in China. This book will be of interest to scholars, business owners, and consultants. Guojun Zeng is Professor and Director of the Department of Hospitality Management, School of Tourism Management at Sun Yat-sen University. He has authored and coauthored publications in the International Journal of Hospitality Management, Journal of China Tourism Research, China Geographical Science, and many other journals. Henk J. de Vries is Associate Professor of Standardisation at the Rotterdam School of Management, Erasmus University in Rotterdam, Netherlands, and Guest researcher at the Delft University of Technology, Delft, Netherlands. Frank M. Go passed away in 2017. He was Professor of Event and Tourism Marketing at the Rotterdam School of Management, Erasmus University in Rotterdam, Netherlands. He was ranked among the top 40 scholars in the world for academic leadership in tourism research, as measured by the number of articles published in eight journals in the field between 1985 and 2004.
  table of contents: 1. Introduction -- 2. Authenticity versus Standardization -- 3. Translocality -- 4. Methodology -- 5. Authenticity-Standardization Paradox: Case Study of Expansion Strategies of Restaurant Groups in China -- 6. Case Study of Authentic Shanxi Cuisine in Guangzhou -- 7. Case Study of Authentic Hunan Cuisine in Guangzhou -- 8. Conclusion and Discussion.
  note: by Guojun Zeng, Henk J. de Vries, Frank M. Go.
  subject:
    topic: Tourism
  subject:
    topic: Management
  subject:
    topic: Globalization
  subject:
    topic: Markets
  subject:
    topic: Tourism Management
  subject:
    topic: Globalization
  subject:
    topic: Emerging Markets/Globalization
  classification: G149-180
  classification: 338.4791
  related item:
    title info:
      title: Springer eBooks
  identifier: 9789811309861
  identifier: https://doi.org/10.1007/978-981-13-0986-1
  record info:
    record creation date: 181012
    record change date: 20191022042618.0
    record identifier: 978-981-13-0986-1