Proceedings of the 1st AAGBS International Conference on Business Management 2014 (AiCoBM 2014) - Pyeman, Jaafar; Wan Rashid, Wan Edura; Hanif, Azlina; Syed Mohamad, Syed Jamal Abdul Nasir; Tan, Peck Leong (Springer Singapore : Imprint: Springer, 2016)