rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Gambling advertising
    sub title: nature, effects and regulation
  name:
    name part: Gunter, Barrie
    role:
      role term: creator
    role:
      role term: author.
  type of resource: text
  genre: bibliography
  origin info:
    place:
      place term: enk
    date issued: 2019
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource (v, 200 pages)
  abstract: There is a growing concern about the rise of gambling in many countries. With the expansion of online gambling opportunities and the relaxation of restrictions on gambling around the world, the industry has increased their investment in marketing activities. The use of diverse and highly visible promotional reminders has been identified as an important influence on problem gambling.Gambling critics, activists and some media campaigns have called for tighter controls over gambling advertising and some national governments have begun to review their legislation and regulatory practices. Gambling Advertising: Nature, Effects and Regulation examines these issues and reviews empirical research about the role of advertising and other forms of marketing in the encouragement of gambling behaviour. However, despite the accumulation of research evidence about the nature and effects of gambling advertising and promotion over the first two decades of the 21st century, there are still gaps in our knowledge.In its attempts to clarify the effectiveness of specific restrictions on the location, amount and nature of gambling advertising, this book will aid university teachers and researchers working in fields such as advertising and marketing, business, communications and media, leisure, and advertising and gambling regulation.
  table of contents: Prelims -- Chapter 1: Gambling advertising: is there need for concern? -- Chapter 2: Gambling: is there a problem? -- Chapter 3: Gambling advertising: how can it entice gamblers? -- Chapter 4: Gambling and sport -- Chapter 5: Gambling advertising: what are the macro-market effects? -- Chapter 6: Gambling advertising: how does it register with consumers? -- Chapter 7: Gambling advertising: is it linked to gambling behaviour? -- Chapter 8: Can gambling advertising be effectively countered? -- Chapter 9: Does regulation of gambling advertising need to change? -- References -- Index.
  note: by Barrie Gunter (University of Leicester, UK).
  note: Includes bibliographical references and index.
  subject:
    topic: Gambling industry
  subject:
    topic: Gambling
  subject:
    topic: Advertising
  subject:
    topic: Business & Economics
    topic: Advertising & Promotion
  subject:
    topic: Sales & marketing
  classification: HV6710 .G86 2019
  classification: 363.42
  classification: 796
  identifier: 9781787699236 (e-book)
  identifier: https://www.emerald.com/insight/publication/doi/10.1108/9781787699236
  record info:
    record content source: UtOrBLW
    record creation date: 190415
    record change date: 20190415084703.0
    record identifier: 9781787699236
    language of cataloging:
      language term: eng