rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Employer branding for the hospitality and tourism industry
    sub title: finding and keeping talent
  name:
    name part: Gehrels, Sjoerd
    role:
      role term: creator
    role:
      role term: author.
  type of resource: text
  genre: bibliography
  origin info:
    place:
      place term: enk
    date issued: 2019
    copyright date: 2019
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource (xv, 196 pages) ; cm
  abstract: Employer Branding (EB) aims to assist businesses in becoming the employer of choice for potential employees, and provides hands-on tools in attracting, developing and retaining people. Employer Branding for the Hospitality and Tourism Industry explores the potential of EB in changing approaches to managing people and improving opinions on careers in the hospitality sector.With a focus that goes beyond large companies, the book innovatively explores the possibilities of implementing EB methods within small-and medium-sized enterprises (SMEs) operating in the field of hospitality and tourism. Using international case studies taken from real world research, Gehrels highlights practical ways for companies in the hospitality and tourism sector to adopt EB strategies to best suit their business, employees and customers. For an industry with a high labour turnover and negative public image in terms of its employment practices, Employer Branding is more vital than ever in its ability to attract potential employees in a targeted and efficient manner. It is a must-read for both current and future practitioners, as well as for researchers and academics in the field of tourism, hospitality, branding and employment.
  table of contents: Prelims -- Chapter 1: Introducing employer branding: potential for the hospitality and tourism industry -- Chapter 2: Employer branding a historical perspective -- Chapter 3: Sustainability and employer branding -- Chapter 4: Hospitableness in human resources management -- Chapter 5: Pelican hotels & resorts' considerations for the future -- Chapter 6: Employees as the brand: internal marketing at the sanctuary hotel -- Chapter 7: Culture influencing employer branding -- Chapter 8: Developing employer branding in Pegasus Hotel -- Chapter 9: Great place to work® -- Chapter 10 Human capital a reality check -- Chapter 11 SMEs and finding well-educated candidates -- Chapter 12 Employer branding through social media and websites -- References -- Index.
  note: Sjoerd Gehrels.
  note: Includes bibliographical references and index.
  subject:
    topic: Hospitality industry
    topic: Personnel management
  subject:
    topic: Tourism
    topic: Personnel management
  subject:
    topic: Hospitality industry
    topic: Management
  subject:
    topic: Tourism
    topic: Management
  subject:
    topic: Business & Economics
    topic: Industries
    topic: Hospitality, Travel & Tourism
  subject:
    topic: Tourism industry
  classification: TX911.3.P4 E47 2019
  classification: 647.940683
  classification: 640
  identifier: 9781789730692 (e-book)
  identifier: https://www.emerald.com/insight/publication/doi/10.1108/9781789730692
  record info:
    record content source: UtOrBLW
    record creation date: 190617
    record change date: 20190617112505.0
    record identifier: 9781789730692
    language of cataloging:
      language term: eng